Study On Tourism Sustainable Development Of Dihua Ancient Town In Shaanxi Province

Dihua Ancient Town is a scenic spot with historical,humanistic and ecological connotations in Danfeng County,Shangluo City,Shaanxi Province.Invested by the government,it is built and operated with the development of tourism as the lead,with the background of Song and Jin culture,Pingwa culture and ancient post culture.It integrates natural landscape,folk customs and ancient architectural art into one,with profound cultural deposits and rich cultural customs.which was officially opened to tourists on October 1,2014,and rated as a national 4A level scenic spot in 2016.It was known as "The back garden of Xi’an" and "Cultural Dihua hidden in the Qinling Mountains".Ancient town tourism is an important part of tourism,but with the rapid development of tourism,as a newly arisen ancient town,Dihua is faced with both development opportunities and great risks and challenges.For example,the increase in the number of tourists brings real impacts to public facilities,service management and ecological environment,making the sustainable development of tourism in Dihua Ancient Town face new challenges.This paper first reviews the development history,current situation and tourism resources of Dihua Ancient Town,and then closely combines the development needs of the ancient town with the sustainable development theory,tourism destination life cycle theory and stakeholder theory as guidance during the research process,and uses questionnaires and interviews to obtain relevant information about the sustainable development of ancient town tourism from tourists,residents and operation managers.In order to carry out empirical research and obtain first-hand information,questionnaires were issued to investigate the views and suggestions of local residents and tourists on the sustainable development of tourism in Dihua Ancient town,and analytic hierarchy process was adopted to conduct model analysis on the sustainable development of tourism in Dihua Ancient town.By constructing the criterion layer of the subsystem of economy,society,ecology,culture and sustainable development potential,the factors restricting the sustainable development of ancient town are deeply analyzed.Through the analysis of each system index and the collection of basic data,the author finally concludes that there are deficiencies in the sustainable development of the ancient town tourism,and makes a comprehensive evaluation according to the evaluation criteria of sustainable development.It is clear that Dihua Ancient Town is in the stage of basic tourism sustainable development.Based on the above comprehensive analysis and combined with the actual tourism development of Dihua Ancient town,this paper puts forward countermeasures and suggestions for the sustainable development of ancient town tourism.The operation and management of Dihua Ancient Town with the concept and way of sustainable development can better integrate human and nature,and coordinate the development of culture and landscape.The deep integration of culture and tourism is more conducive to promoting the sustainable development of ancient town tourism.The operation and management of Dihua Ancient Town with the concept and way of sustainable development can better integrate human and nature,and coordinate the development of culture and landscape.The deep integration of culture and tourism is more conducive to promoting the sustainable development of the ancient town.