Research On The Application Of Guizhou Minority Glutinous Food Brand Design

In the current fast-paced social development process,people’s aesthetic standards,like their consumption level,are constantly improving,and consumers have also put forward higher requirements and expectations for products.On the basis of ensuring its quality,brands are also expected to see more innovative brands by the audience.Although various brands are emerging in the current market,there is also a rapid change of brands.Especially for ethnic brands to have a long-term foothold in the market,objective factors such as ethnic cultural heritage need to be added to the brand image.With the support of ethnic culture,Create a brand image that conforms to the characteristics of the times to attract young audiences,while also forming a connection between the brand and the audience,generating cultural resonance.Glutinous food,as an important part of the daily diet of ethnic minorities in Guizhou,appears in almost all important occasions.However,traditional Buyi glutinous food brands in the current market are mostly facing problems such as brand aging and serious homogenization.Therefore,this paper aims to innovate by integrating ethnic characteristics into glutinous food brands,taking the Buyi ethnic group as an example,analyzing the aesthetic trend of the audience’s visual perception on brand image,discussing the strategies and methods of Buyi ethnic glutinous food brand image design,and forming a design form that distinguishes it from traditional Guizhou glutinous food brand image in terms of innovative techniques and element selection.The aim is to create Guizhou ethnic minority glutinous food brands that meet modern audience visual aesthetics.The paper first summarizes the current research status of ethnic brand design and Guizhou ethnic minority glutinous food culture both domestically and internationally;Secondly,based on research and analysis of the current development status of local brands in Guizhou,especially glutinous food brands,as well as the audience’s design expectations for forming a unified glutinous food brand image,combined with design theories and principles,this lays the foundation for the design of glutinous food brands of the Buyi ethnic group in the future;Through the organization and summary of information,this application combines the cultural characteristics of the Buyi ethnic group to design and analyze the Buyi glutinous food brand,selects design principles,determines design positioning and ideas,and finally proposes design methods.I hope to take the design of Buyi ethnic glutinous food brands as an example to improve the aging phenomenon of glutinous food brands,expand the audience age group of Buyi ethnic glutinous food brands,strengthen brand connotation,and shape the ethnic brand image.I also hope to provide practical reference for the design of other ethnic minority glutinous food brands in Guizhou through innovative design of Buyi ethnic glutinous food brand image.