Study On The Dissemination Of Huangmei Opera On Tik Tok

Huangmei opera is one of the five major opera genres in China,together with Beijing opera,Yueju opera,Pingju opera and Yuju opera.In 2006,Huangmei opera was approved by the State Council to be included in the first batch of national intangible cultural heritage list.Huangmei opera works such as "The Heavenly Fairy" used to be popular and highly sung at home and abroad.However,although Huangmei opera has maintained its output and script innovation over the years,its works are less accessible to the public and face the problem of inheritance and development.With the large number of users and high stickiness of Tik Tok and other self media platforms,it is an important media carrier for Huangmei opera to be disseminated,and it has become an important issue in the transmission of Huangmei opera with the help of the dissemination of Huangmei opera on Tik Tok and other self media platforms.In this paper,we focus on the dissemination of Huangmei opera by Tik Tok short video,including the main body,content,mode,audience,advantages of dissemination,problems in dissemination and its optimization measures.Firstly,on the basis of combing the classical repertoire of Huangmei opera and the changes of the dissemination media,the current situation of the dissemination of Huangmei opera in Tik Tok is shown,and the main body,content,way and audience of the dissemination of Huangmei opera in Tik Tok are specifically analyzed,and the advantages of the dissemination of Huangmei opera in Tik Tok platform are further analyzed.Secondly,with the method of questionnaire survey,we empirically analyze the effect of Tik Tok Huangmei opera dissemination,and empirically prove that Tik Tok platform helps the dissemination of Huangmei opera through sample analysis.The classic repertoire of Huangmei opera and the cultural connotation of Huangmei opera have been expanded by the mass communication of Jitterbug,the interactive communication of Jitterbug Huangmei opera has enriched the experience of Huangmei opera,and the accurate pushing communication of Tik Tok platform has focused and maintained the potential users and optimized the communication effect.Finally,on the basis of investigation and research,we explore the problems of limited interaction,content fragmentation,and information cocoon created by accurate pushing of Tik Tok Huangmei opera communication,and propose targeted communication countermeasures.