Research On Campus Short Video In The Context Of Media Fusion

With the continuous evolution of media convergence and the change of audiences’ habits,the short and concise form of short video can better cater to the consumption habits of the public,and mobile short video develops rapidly.With the emergence of various short video software,many colleges and universities in China have also opened their official accounts to more vividly show college life in the form of short videos.Campus short videos under the background of media convergence have also become hot content.Based on the above background,this paper analyzes the overall development of campus short video.The first chapter summarizes the meaning and development status of media convergence and short video.The second chapter explores and clarifies the current situation and communication characteristics of campus short video,and further explores the current situation and communication characteristics of campus short video from the aspects of the heat of campus short video,the communication form,the communication content and the communication situation of campus short video.The third chapter carries out innovation practice according to the above research.On the basis of the above theoretical framework and practical works,the fourth chapter conducts audience research and feedback analysis to understand the audience satisfaction and feasibility of the works in detail.The fifth chapter summarizes and puts forward the future development trend and production and broadcast strategy of the following short videos through the research of the above development situation.In the future,campus short video will still have greater development space,but the key to the development of campus short video is to improve the quality,improve the model and adhere to the correct value guidance.This paper takes the original short video "The University with the Most" Temperature "as the research template,and guides the practical creation with theoretical analysis,in order to provide a new vision and possibility for the subsequent benign development of campus short video and the dissemination of more temperature.