A Comparative Study On The Tourism Image Perceptions Of Chinese And Foreign Tourists In Historic Districts Based On Web Text Analysis

Following the speedy evolution of the Internet,as well as the popularization and application of intelligent terminals,the application of Internet big data in the field of tourism has been increasingly sophisticated.With an increasing number of tourism behaviors reliant on online big data,the massive amount of online text affects the travel decisions of tourists on the one hand,while exerting a direct influence on the image shaping of tourism destinations on the other.For the sake of seizing the tourism advantage in the era of big data,it is imperative to grasp the relationship between tourism destination image and the perception of tourists.This paper takes Chengdu Jinli Ancient Street as a case study,through combing a substantial amount of literature and employing web text analysis method,and takes the difference in tourism image perception of Chinese and foreign tourists as the starting point to thoroughly probe into the tourism development status of Chengdu Jinli Ancient Street,and to demonstrate the necessity and feasibility of examining its tourism destination image perception by employing web texts.Firstly,the sample data source was selected,and the python crawler program was applied to collect the sample data.Secondly,the KH Coder software was employed to collate and refine the data,thereby constructing an evaluation index system for the tourism image perception of Chengdu Jinli Ancient Street.Lastly,the content analysis method was applied to analyze the cognitive image of Chinese and foreign tourists,the emotional analysis method was deployed to analyze the emotional image of Chinese and foreign tourists,while the IPA analysis method was leveraged to establish a two-dimensional evaluation model of“ cognitive-emotional ” for holistic image analysis,resulting in a comprehensive conclusion on the tourism image perception of Chengdu Jinli Ancient Street by Chinese and foreign tourists.The study revealed that:(1)Chinese and foreign tourists are profoundly influenced by background culture in their cognitive image,with the perception of historical and cultural values by foreign tourists being inferior to that of Chinese tourists;(2)The emotional images of Jinli Ancient Street by both Chinese and foreign tourists are predominantly positive,with the satisfaction of Chinese tourists being marginally lower than that of foreign tourists.(3)The overall image of Jinli Ancient Street enjoys a higher degree of convergence among Chinese and foreign tourists,all of whom place a high value on the special food and night tourism,whereas all of them are dissatisfied with the shopping consumption and sightseeing atmosphere.In light of the issues identified in the study,it is proposed to “ dig deeply into the historical and cultural values to create cognitive resonance;optimize the touring atmosphere of the neighborhood to inspire positive emotions;take into account the differences between Chinese and foreign tourists to boost the overall charm”.