Cultural Landscape Perception Analysis Of Ancient Village Tourists And Countermeasure Study

Unique cultural landscape in ancient village area and the reflected geographical cultural information attract more and more tourists to choose ancient village as a tourist destination. Research on ancient village mainly focuses on the following aspects: characteristics and value of tourism resources, tourism development and management, tourism resources development and conservation, tourism impact, etc. while research on ancient village tourists mainly concentrates on tourist motivation and behavior, tourist flow characteristics and tourist source, etc. However, studies on cultural perception of ancient village tourists from the angle of cultural landscape have not been much involved. This dissertation attempts to choose typical ancient village cultural landscape to establish message factor in cultural perception, to construct evaluation system of tourist cultural landscape perception, to select representative ancient village for empirical study, to analyze differences in ancient village cultural perception between different tourists, to propose countermeasures for upgrading tourist cultural perception.This dissertation is divided into six chapters.Chapter one, as the beginning, reviews the progress of cultural landscape study and ancient village tourist study at home and abroad. On this basis, part one also analyzes background and significance of this topic, and introduces research content and methods.Chapter two is the theoretical foundation of this dissertation. Theory of cultural landscape, cultural perception and tourism motivation are introduced in this part. and point out the guidance significance of above mentioned theory to this study. This part also analyzes the type of tourism motivation of ancient village tourism, Chapter three is the core of this essay based on the theory of second chapter . Combining cultural identity of ancient village, it divides the ancient village cultural landscape into three broad categories, that is geographical culture, village architectural culture and characteristic art culture. It chooses seven typical cultural landscapes ,such as dialect, local food, folk activities, residential houses, family house, carving handicrafts and couplets plaque .It seeks expert advice to establish cultural awareness message factor and forms a three broad categories, 7 types and 41 information-perception of ancient village cultural landscape perception evaluation index system.Chapter four is the empirical analysis part. It selects Hong Village in Anhui province, the world cultural heritage, as the research sample of this dissertation. Questionnaire is used to acquire cultural landscape perception information of tourist. Group of tourists are classified according to gender, age, education, income and space distance for specific analysis of perception difference between different groups.Chapter five is based on the conclusion of the study. It proposes a series of countermeasures of upgrading the ancient village tourists cultural landscape perception quality from the following four aspects: the government, tourism developers, community residents and tourists .Chapter six, as the conclusion part, summarizes the main research achievement of this dissertation, and raises the issue for further study.