Research On The Interaction Design Of Financial Management APP For College Students Based On Gamification

In recent years,with the development of social economy,people’s living standards are constantly improving,and the funds available for college students are also increasing.However,after college students leave their families and enter the university campus,due to their weak sense of independence and financial awareness,they tend to ignore the importance of financial management.The income and expenditure of college life involves all aspects of life.Only by timely recording,planning and management can we develop good financial habits,improve our financial awareness and establish a correct financial outlook.The university period is an important period for the enlightenment of financial management awareness and the establishment of healthy financial management concepts.Financial management ability can reflect a person’s ability to understand,manage and create wealth,which is of great importance to college students after entering the society and economic independence.The improvement of disposable income has promoted the awakening of college students’ awareness of financial management,while the traditional offline financial management has long been unable to meet the needs of college students for financial management.In recent years,the online financial industry has developed rapidly,and Internet products have mushroomed.All credit companies have introduced corresponding financial management software according to their own strategic positioning.Faced with a large number of financial management software,college students are inevitably dazzled and difficult to choose.College students have obvious group characteristics,like to experience new things,like interesting experiences,and dislike boring and tedious experiences.However,the popular financial management APP is often difficult to meet the needs of college students,and there are few financial management softwares for college students in the market at present,so there is still much room for the research on interesting financial management experience of college students.In this paper,the author combines the five elements of user experience,the relevant theoretical models and skills of gamification design,and puts forward the interactive design strategy of college students’ financial management APP based on gamification.The purpose is to introduce gamification mechanism,combine the skills of game design with financial management mechanism,meet the interesting financial management needs of college students,and solve the phenomenon that college students give up halfway because of boring financial management.At the same time,through the education of financial management knowledge and the construction of financial community,college students’ awareness of financial management will be strengthened.First of all,by reading and sorting out a large number of literatures,the author summarized the theories related to user experience,gamification design,and the related research of existing financial management APP,and defined the related concepts.Then,the author summarizes and analyzes the existing research results of gamification in the financial field,explores the possibility and design points of gamification design involved in college students’ financial management,and builds the main framework of this research on this basis.After determining the research framework of this time,the author conducted a survey,which is mainly divided into user survey and competing product survey.Among them,the user research group is divided into user qualitative survey(user interview)and user quantitative survey(questionnaire survey).The purpose is to thoroughly understand the pain points and specific needs of college students in the process of financial management,and to clarify the user’s use process and financial behavior characteristics.In the investigation of competing products,three representative financial management softwares in the current software market are selected as the objects,and through in-depth analysis of the five elements of users,the advantages and disadvantages of existing financial management products are known,and the basic direction of design practice is grasped.Through the summary and analysis of the survey results,the author has obtained the characteristics of college students’ financial management behavior,and combined with the relevant theoretical models of gamification,put forward the interactive design strategy of college students’ financial management APP based on gamification.The strategy mainly explores the combination form of gamification and financial management from three aspects:promoting financial management motivation,improving financial management ability,and starting the mechanism of financial management behavior.Among them,the financial management motivation mainly explores the promotion effect of gamification from two aspects: intrinsic motivation and external motivation.The improvement of financial management ability starts from two subjects: users and platforms;Trigger mechanism is mainly divided into internal trigger and external trigger.From three aspects: motivation,ability and trigger,it provides guidance for later design practice.In the part of design practice,the author designed a game oriented financial APP for college students-"Financial City" through the design strategy obtained.First,the author combed the user pain points and functional requirements obtained from the preliminary design research,determined the design framework and use process of the APP.According to the interaction framework and use process obtained,the author designed the low fidelity interface of the APP and the visual design of the interface.Based on this,the author designed the high fidelity prototype of the interface,and built a game oriented financial APP for college students.After the design practice,the author tested the usability of the obtained high fidelity interactive interface of APP.Through the use test of the target task,the author found that the overall evaluation of users was good,and the author also made corresponding improvements for the content with poor user experience.The usability test results show that the prototype produced in this design practice can meet the initial design goals,provide design ideas and design methods for gamification in the field of college student group finance,and provide reference for research in related research fields.