Financial Management Psychology And Behavior Of High-end Customers In Baoding Branch Of Agricultural Bank Of China

Since the 1990 s, as rapid development of economic and GDP in China for years, the domestic residents' income levels rising, residents can disposal of financial assets are growing. At the same time, the domestic commercial bank personal financing business comes into being, and push drive of commercial banks in investment banking business, accelerate the expansion of personal finance business development. In recent years, the domestic high-end customers in personal financial management business of commercial bank product innovation and service aspects of the increasingly fierce competition.This article applies the strategy management, operation and management of commercial Banks and the market marketing related theory, draw lessons from the advanced experience of domestic and foreign commercial bank financing business, individual high-end customers in the commercial bank financing business status quo and problems in system analysis, empirical research methods. From the state of individual high-end customers and the overall scale of Baoding branch of agricultural bank of China, this paper combined with the investigation and data analysis, trying digging up the financial management psychology and behavior of high-end customers in Baoding branch of agricultural bank of China, thus to put forward the financial business development strategy.According to the survey and research, Baoding branch of agricultural bank of China should accelerate the differentiation customization of individual wealth management products. In expanding its product sales at the same time, improving satisfaction and loyalty of customers.