Research On Information Interaction Design Of Special Agricultural Products APP

In order to actively respond to the call of rural revitalization strategy,further serve local economic development through art practice,and focus on providing the solution ideas of Internet APP information interaction design for the development of special farms under the mode of university targeted support policy,the article seeks to find a balance between solving the existing problems of farm agricultural products and meeting the needs of APP users,focusing on exploring the solution of the problem of enhancing the competitiveness and attractiveness of agricultural products APP The article seeks to find a balance between solving the existing problems of agricultural farms and satisfying the needs of APP users,focusing on exploring the solution to the problem of enhancing the competitiveness and attractiveness of agricultural APPs.The article draws on the basic theories of interaction design,user experience design principles,the Gestalt principle and contextualised interaction theory to explore problem-oriented information interaction design research based on the research of the school-level fund project "Design and Promotion of Agricultural Products Brand Packaging of Cuiying Farm in Kongtong District,Pingliang City".Firstly,we learn about the history and frontier of information interaction design,take user experience design as the premise,analyse user data through user interviews and card sorting,sort out user functional needs,and lay the foundation for information architecture.Secondly,visual integration design is carried out based on the visual content of the APP,visualisation combing for information structure,farm overview,product information and the concept of "Group Seed Plan",design creation for logo,illustration,IP and packaging,design practice for APP design specification,aiming to comprehensively improve the visual content The aim is to improve the integrity and design of the visual content,to enhance the overall competitiveness of the APP,and to pave the way for the interactive interface.At the same time,we have used the theory of contextualised design to create interactive practices,put forward the concept of "herding plan",strengthened the comprehensive attractiveness of the APP,elaborated the Gestalt principle in the design of the interactive interface,enriched the content of the interface in the basic interface,and expressed fun in the interactive effects,in an attempt to build a visual and interactive ecology in which the competitiveness and attractiveness of Cuiying Farm’s agricultural products APP coexist.The article aims to build a visual and interactive ecology in which competitiveness and attractiveness coexist.The article rationalises the layout of visual content,combines information architecture and interaction models that are both usable and rational,and improves the interactive interface to meet functional needs.