Research On The Quality Evaluation And Promotion Mechanism Of The Integration Development Of Culture And Tourism In Ancient Town-type Blocks

The depth and breadth of the integration of culture and tourism is an important manifestation of the high-quality development of regional tourism,as well as the mechanism orientation and internal requirements of the development model of regional tourism.Since the "13th Five-Year Plan",with the implementation of the strategy of building a moderately prosperous society in an all-round way and revitalizing the countryside in an all-round way,the integrated development of culture and tourism has become the theoretical basis for the protection of China’s heritage resources,the inheritance of culture and education,the construction of civilized ecology and the satisfaction of people’s yearning for a better life,as well as the practical orientation of the regional sustainable tourism development concept.As the cultural heritage of a specific historical period,the ancient town-type block is the carrier of local historical culture,folk art and other non-material culture,as well as the field of displaying local characteristic architectural style,business and other material culture,and is the core attraction for the high-quality development of regional tourism.It not only has the value of sightseeing and appreciation,but also has important scientific and cultural value,research and education value and integrated development value,This has become a hot spot for the development of integrated tourism driven by the global tourism model,and has played an important role in optimizing the tourism industrial structure,expanding the industrial chain,driving the employment of local community residents,targeted poverty alleviation and other aspects.However,the practice of a large number of typical cases shows that there are still many shortcomings in the integrated development of culture and tourism in the ancient town block,which restricts the high-quality development of the integration of culture and tourism in the ancient town block,especially in that the width of the integration of culture and tourism in the ancient town block is more than enough and the depth is insufficient.Based on this,focusing on the high-quality development of cultural and tourism integration,based on the width and depth of cultural and tourism integration development,and based on a comprehensive overview of research trends and theoretical references on cultural and tourism integration development at home and abroad,using analytic hierarchy process and grounded theory,construct cultural and tourism integration quality evaluation indicators for ancient town type blocks,and use Delphi method to modify the indicators to determine the final indicator system.Finally,use ANP analysis method,And calculate the index weight with the help of Super Decisions software.On this basis,taking Tangyao Ancient Town in Tang County,Hebei Province as an example,the quality of the cultural and tourism integration development of Tangyao Ancient Town is evaluated through field research,interviews,and questionnaire surveys.The research results show that the comprehensive evaluation score of the cultural and tourism integration quality of Tangyao Ancient Town is3.58 points,indicating that the overall level is average,with a comprehensive score of 1.81 for breadth and 1.77 for depth,indicating that the deep development of Tangyao Ancient Town is relatively deficient,and it is necessary to focus on analyzing its existing problems in order to improve the integration quality.This study focuses on revealing the problems of cultural and tourism integration in Tangyao Ancient Town in terms of scale,brand construction,cultural connotation,and industrial depth.Through in-depth analysis,it proposes strategies to expand the scope of cultural and tourism integration such as expanding industrial scale and establishing brand image,as well as strategies to explore the depth of cultural and tourism integration such as grasping the cultural core and promoting the integration of business forms,as well as achieving cultural shaping tourism,highlighting culture with tourism,and cultural and tourism coordination in Tangyao Ancient Town Jointly build and share a long-term development promotion mechanism.