Research On Visual Image Update Under Immersive Experience

Since human society entered the 20 th century,computer and Internet technologies have begun to mature and become popular.The marriage of art and technology has led to the birth of new media art,and the third media era with immersive communication as the main communication method has arrived.A new format of immersive experience with the development of the cultural and creative industries integrated with science and technology has emerged as the times require,and has become a new way of human production and consumption.The transformation of visual images has broken the single form of artistic expression.The artistic form of creating an immersive experience based on visual images has become a new trend that the current cultural industry is keen on,making image communication more refined and three-dimensional.This paper takes immersive experience and visual images as the main research objects,and explores the significance of the emergence of new media forms and new things for the formation of new theories in the context of the development of cultural and creative industries.In-depth exposition of the connotation of immersive experience visual imagery,focusing on the formation of immersive experience visual imagery design strategy through case studies,and using design practice as evidence to interpret the value of theoretical research,combined with scientific and technological means to explore specific paths to achieve artistic innovation,improve the public Experience and be able to feel the cultural connotation conveyed by the works of art,and then spread the cultural value,let it penetrate into the global cultural environment,and become the leading direction of the future development of new media.First of all,the research starts from the related concepts of immersion theory and the transformation of visual images,integrates knowledge in the fields of art,psychology,communication and other fields,systematically expounds the generation,connotation and basic characteristics of the theory,and deeply analyzes the new development of immersive visual images.The dissemination characteristics,construction modes and existing problems exhibited by the times have a solid theoretical research foundation.Secondly,organize the excellent cases of immersive experience visual and video works at home and abroad,and analyze the advantages and disadvantages,experience forms and application effects of art works by conducting online research and field inspection experience projects.Summarize the presentation elements of immersive visual images in terms of space,visual expression and audience presence,and divide the presentation form of work cases from the type of media.Summarize the four design principles of human-centered experience,immersion in physical to psychological space,balancing technology and emotional expression,and grasping the level of participants’ experience needs,and form design strategies for image and visual design and immersive space design.And apply and verify the theory in practice.Finally,starting from the immersive experience,carry out the immersive visual image design practice activity of Nanjing "Landscape City Forest",taking the urban cultural pattern of Nanjing "Landscape City Forest" as the design background,extracting basic design elements from urban culture and establishing color genes The library,through the design methods of composition,repetition and rhythm,extends the basic elements by image,and then combines interactive design to create an immersive experience exhibition space,spread urban culture,form urban impression,and let traditional culture bloom in new media art works.,come alive.