Brand Image Design Of Poyang Lake Wetland Park Under The Concept Of Immersive Design

As the relationship between consumers and brands becomes closer and closer,people’s requirements for brands are not only to realize their basic identification functions,but also to communicate with brands through various design languages of brand design,so as to obtain brand-new fun Experience and psychological satisfaction.The interesting concept of immersive design can just use interesting visual symbols,colors,materials or novel communication methods to start from people’s five senses,capture people’s sensory experience,and combine people’s cognitive experience to let the audience Focus on the brand design for a longer period of time,enhance the story of the brand,and make the design more interesting and attractive.Starting from the immersive design concept,this paper analyzes the importance and impetus of the immersive design concept in brand building.By integrating the immersive design concept into the brand design,the interaction and attractiveness of the brand will be increased,thereby enriching the connotation of the brand image and enhancing the competitiveness of the brand.At the same time,this paper also combines specific cases to further refine the visual expression of the immersive design concept,as well as its application and innovation in brand design.Considering many aspects,and combining with specific cases for practical exploration,after designing specific visual languages such as graphics and colors,a systematic brand image design is formed,which has both artistry and functionality,so as to achieve the purpose of reshaping and enhancing the brand image.Therefore,having a visual image system that uses immersive design concepts can bring greater benefits to the brand,help spread the brand connotation,shorten the distance between the brand and consumers,and promote the construction of the brand image.