Research On The Strategy Of Film And Television Animation Adaptation Of Picture Books

Picture book is a unique art form with concise words,vivid pictures and rich meaning.It has a great commonness with the film and television animation in narrative and painting,high fitness makes it possible to make the cross-media animation adaptation of picture books.The development of digital media technologies such as CG technology and virtual reality technology also accelerates the leap of picture books from paper media to digital media.Countries like Europe,America and Japanese with relatively mature animation industry have made many attempts in the field of picture book film and television animation adaptation,and produced many high-quality works,which show market recognition in the form of high box office and high public praise.However,there are few people involved in the adaptation practice of picture book and film animation in China,and the cross-sectional research on the integration and development of picture books and film and television animation is also scarce.Therefore,as a development direction with a broad market prospect,it is necessary to study it.This paper combine the adaptation practice of the picture book "The Great Monsters in the Imperial Palace",analyze the current situation of the adaptation of picture book,and try to clarify the adaptation strategy of picture books.First of all,this paper adopts the literature research method to summarize and sort out the research results of picture book and film animation adaptation at home and abroad,and clarify the writing opportunity of this paper.Secondly,the comparative research method is adopted to compare and analyze the similarities and differences between picture book language and film animation language,and analyze the current situation of picture book animation adaptation development.It not only analyzes the internal creative advantages of the picture book itself,but also analyzes the external influencing factors with the help of the core theory of "adaptation theory",and discusses the practical difficulties in the process of picture book adaptation.Finally,combined with case analysis,analyze the adaptation practice of "The Great Monster in the Imperial Palace",and from the picture books,script creation,artistic performance and subsequent operation four aspects summarizes the picture books,film and television animation adaptation strategy,in order to provide reference for the future film and television animation adaptation practice,and provide directional advice for picture books adaptation.