Research On Overseas Marketing Of Traditional Chinese Opera Based On Emotional Identity

Building a strong cultural country requires China to not only maintain its domestic cultural position,but also grasp the overseas cultural market.Traditional Chinese opera embodies the essence of traditional Chinese culture and is an important carrier for showcasing China’s cultural style.In the process of overseas marketing of traditional Chinese opera,attention should be paid to the themes and content that arouse emotional recognition from domestic and foreign audiences,and cultural barriers should be broken.The paper comprehensively utilizes literature research,inductive research,and qualitative research methods to explore the necessity and feasibility of overseas marketing of traditional Chinese opera from the perspective of emotional identity.Combined with professional practice,it analyzes the problems in the current overseas marketing of traditional Chinese opera and proposes countermeasures,hoping to be helpful for the overseas marketing of traditional Chinese opera in the future.The article is divided into six parts: The first part is an introduction,covering topics such as background and significance,literature review,research ideas and methods,etc;The second part discusses the necessity and feasibility of overseas marketing of traditional Chinese opera based on emotional identification.Carrying out overseas marketing of traditional Chinese opera is necessary for building a socialist cultural power with Chinese characteristics and inheriting and developing the art of traditional Chinese opera.The cultural applicability and cultural commonality of traditional Chinese opera itself also make it feasible to carry out overseas marketing;The third part is an exploration of marketing practices for potential overseas audiences of traditional Chinese opera based on emotional identification.It introduces the professional practice background,practical objectives,practical content,and practical effects,and finally reflects on the shortcomings of the practice;The fourth part combines the 4C theoretical model and professional practice to analyze the problems of traditional Chinese opera overseas marketing from the perspective of emotional identity,which include a single consumer group,high audience acceptance costs,marketing deficiencies that affect viewing convenience,and poor presentation of plays that affect audience interaction;The fifth part proposes corresponding solutions to the existing problems;The sixth part is the outlook for the overseas marketing prospects of traditional Chinese opera.