Research On The Spreading Features Of Traditional Opera Under The Context Of Media Convergence

The rapid change of society has brought new pressure to the spread of traditional Chinese opera,and the impact of diverse cultures has brought more diverse and novel forms of entertainment life to the audience.However,the slow pace of traditional Chinese opera itself and the fast pace of life of the public are difficult to adapt,and the spread of traditional Chinese opera is facing unprecedented challenges.How to seize the opportunity of communication in the age of media convergence and restore the vitality and vigor of traditional Chinese opera is an urgent problem to be solved in the field of traditional Chinese opera communication.Opera is an important part of Chinese culture,carrying the common aesthetic concept and spiritual connotation of the Chinese nation.Through five stages of oral communication,stage communication,text communication,radio and television communication and Internet communication,its creation mode,performance mode and audience acceptance mode have undergone great changes.At the present stage,the mutual integration of media is the inevitable trend of the gradual melting of the boundaries of mass media.With the continuous deepening of rongmedia,traditional media create rongmedia matrix by setting up portal websites and "two micro ends",which expands more diversified ways of expression and communication for the spread of drama.In the age of media convergence,all kinds of media are integrated with each other,and their fragmentation,digitalization,interaction and individualization characteristics have dramatically changed the mode of traditional Chinese opera communication,and at the same time provided opportunities for the combination of traditional Chinese opera with other art forms,and many new modes of communication such as traditional Chinese opera animation,traditional Chinese opera APP and traditional Chinese opera applet have been derived.This paper will be divided into four parts: the first chapter puts forward opera from a single standard propagated to the multivariate extension of the spread,after five kinds of mode of transmission,its indirect singing and slow rhythm with modern people's aesthetic habits,combined with the multicultural drama audience with a strong impact on decreasing,mutual transformation of internal and external motivation become opera communication: The second chapter analyzes media fragmentation,digital,personalization,interactive communication concept,from the opera TV drama,opera animation movies,dramas,and network from four aspects,discusses drama that spread in the concept of financial media present a specific media form,audience's status as the transmission of multiple forms and has become increasingly important;The third chapter,through the method of case analysis,takes "liyuan spring",CCTV drama channel and young Peking Opera actor wang peiyu as examples,and discusses the transformation of communication mode under the influence of media thinking respectively from three aspects of drama TV program,drama channel and characters.Although the thinking of rongmedia has injected new vitality into the communication of traditional Chinese opera,it is still faced with such communication difficulties as insufficient innovation in content,poor matching of communication channels,media differences and vulgarization.In the fourth chapter,from the perspective of communication,it explores that traditional Chinese opera communication in the age of rongmedia should innovate communication means from both thinking and form.First of all,the thinking level should change the concept of drama communication,fully understand the entertainment needs,interactive needs and fragmentation needs of the audience,the use of the current popular "short","micro" form of drama communication,starting from the aesthetic trend of the audience,enhance the timeliness of the communication content,make it more in line with the audience's current aesthetic expectations;Secondly,in terms of form,by virtue of the characteristics of integrated media,the network database of drama is established to give full play to the role of TV media in drama communication and the self-made function of network video website.In addition,the new pattern of drama communication is constructed in a diversified and three-dimensional manner by virtue of virtual reality technology and other technological means.At present,traditional media and new media integrate and learn from each other,breaking the previous state of disconnection of communication media,and producing the unparalleled communication efficiency of single media.Under the trend of media integration,traditional opera has more diversified communication forms,presenting digital,fragmented,personalized and interactive communication characteristics.At the present stage,traditional Chinese opera must adhere to the innovative communication strategy of concept and mode,establish the intelligent traditional Chinese opera database with diversified contents and forms,and present the traditional Chinese opera data in a more flexible and diversified way by using high-tech means,so as to promote the development of traditional Chinese opera towards a more professional and industrialized direction.Only in this way,can we better expand the scope of the audience for the spread of drama,guide the creators to create more works in line with the flavor of The Times,and help the drama to show its unique Oriental charm in a stable space.