Research On Translation Design Of The Folk Culture Of Taihaoling Temple Fair In The H5 Interface

With the continuous improvement of China’s economic level,the process from cultural consciousness to cultural confidence is also gradually unfolding.The excellent traditional folk culture has added to the deep cultural confidence and pride of the Chinese people.The research topic selected the folk culture of Taihaoling Temple Fair in Huaiyang County,Zhoukou City,Henan Province.As an important intangible cultural heritage,it has its unique advantages and status.The Huaiyang Taihaoling Temple Fair is a folk temple fair formed with the Fuxi faith as its core.As the largest folk ancient temple fair in China,it is a grand gathering of folk customs and art,and an important public space for the dissemination of folk culture.With the wave of industrialization and urbanization,human constructive destruction has led to the extinction of many inherited environments.In addition,with the accelerated loss of rural population,the rich intangible cultural heritage resources contained in temple fairfolk culture have not been inherited.The disappearance of the inheritance environment,the lack of successors,and changes in ideological concepts have made temple fair culture in jeopardy.How to better inherit and develop the unique cultural connotations of temple fair folk culture in the modern information society is a very practical problem.Utilize the advantages of modern digital technology,integrate temple fair folk culture with digital technology,explore innovative ways to protect and disseminate temple fair folk culture,deepen people’s cultural identity of intangible cultural heritage folk culture,effectively promote the protection and dissemination of intangible cultural heritage,and form a strong role in promoting the sustainable development of social civilization.This article takes the folk culture of the Taihaoling Temple Fair as an example,and applies the theory of cultural translation to systematically sort out and study the connotation,classification,and inheritance value of the folk culture of the temple fair.Excavate the connotation of folk culture and extract it from the original system,refine the cultural content,and integrate the extracted traditional culture into the new system of modern cultural design.Focusing on the exploration of the application practice of the folk custom culture H5 interaction design of the Taihaoling Temple Fair,The research focuses on the application practice of the folk custom culture H5 of the Taihaoling Temple Fair.Through the integration of the form of Internet plus and the folk custom culture resources,the design of a temple fair folk custom culture H5 that combines popular science with fun,realizes the inheritance and protection of online and offline folk culture,breaks the space and regional restrictions,and enables folk culture to be widely spread,Let China’s intangible cultural heritage go global.