A Reaserch On The Communication Of Taihaoling Temple Culture

Temple culture is a kind of historical inheritance and national identity of the cultural form,which is created by the wise and diligent Chinese people in the long history of life and gradually formed with a special cultural meaning of the cultural model.Temple culture activities represent the cultural phenomenon of the Chinese nation's precious folk cultural heritage and temple culture is a part of our traditional culture with non-reproducible features.It means that to protect and inherit Temple culture is to protect Chinese outstanding traditional culture,to inherit and disseminate of temple culture is to disseminate and transmit the Chinese excellent traditional culture.Temple culture has a subtle role in enhancing the national cohesion and has been given the connotation of the root path,thus in the current historical environment it is more important to protect and spread temple culture.Huaiyang Taihao Temple with a long history,is the largest folk temple in China and it is held in order to sacrifice ancestor Fu Xi.During Lunar month in February 2th to March 3th,local people will hold grand ancestral temple fair in order to cherish the ancestor Fu Xi and pray for his blessing at the same time,whose merit is as great as the sun and the moon in their heart.As China's largest temple fair,Taihao Temple bears the important mission of inheriting and developing Chinese folk traditional culture.Obviously,it is eventful to explore the Taihao Temple's dissemination of the status in today's media environment.On one hand,it will help us discover the problems and the areas for improvement in the traditional media environment.On the other hand,it also provide cultural assistance for the great revival of the Chinese nation.As the largest folk temple in China,Taihao Temple has produced a lot of significant cultural activities in the social life.First of all,temple culture can accumulate and spread national culture.The temple fair is a concentrated reveal of regional cultural phenomenon and even a national cultural spirit.Local culture characteristics and other folk art forms can be highlighted and enhanced by Taihao temple culture.Second,through building a new platform for economic and trade exchanges,temple activities are not only folk culture events,but also economic exchange rally.Taihao temple market brings the local goods together and promotes local economic exchanges and interaction by trading commodities,which also benefits the economic development of Huaiyang County.Moreover,the temple fair creates a cultural and entertainmentspace for the local people.Taihao temple culture brings people incomparable pleasure and relaxation of spirit.In the end,Taihao temple culture also bears the role of moral education.The theme of Taihao Temple is to worship Fu Xi,so the moral and ethical concepts produced by Fu Xi will inevitably be bound to all participants and these concepts also imperceptibly affect the local people's thinking and behavior.Local government,market participants,tourists and local people are the main communicators of Taihao Temple.The contents of Taihao Temple include "sacred ritual"-sacrifice ceremony,"folk treasures"-non-material cultural heritage show,"entertainment God dance" and "ancient totem"-mud dog.Taihao Temple could be disseminated through the mass media,organizations,interpersonal communications and other ways,of which mass media is the most important channel of dissemination,especially WeChat public platform.The fascination of Fuxi culture makes Taihao Temple spread so far after thousands of years and it also shows that interpersonal communication plays a significant role in the heritage of Taihao temple.As the most important part of communicators,local government pay more attention to the economic benefits in the spread of Taihao temple.There is no denying that Taihao Temple has formed a market full of goods with local cultural characteristics after thousands of years' development.However,the market still have the problem of lack of innovation and fails to develop temple culture symbols keeping pace with the times.As we know,the theme of Taihao Temple is to sacrifice ancestor Fu Xi,but the existing way of worship is too single.Burning joss sticks,as traditional way of worship and lasted for a month,is not only a risk of security,but also destroy the local environment seriously.To solve these problems,the government should transform the concept that culture totally serves for economy and emphasis the root culture itself.Actually,culture productivity.At the same time,The government should strengthen the policy support for cultural products of Taihao Temple and encourage local folk artists to design new temple culture symbols that meet people's aesthetic needs.What's more,the mass media,especially the new media platform,should focus on the Fu Xi root culture and increase the reports of TaihaoTemple to expand its influence.The excellent traditional folk culture represented by Taihao Temple must change the original concept of communication in order to maintain a strong vitality and take the initiative to construct the three-dimensional communication platform and innovate the communication form.Only by combining the excellent traditional culture with people's daily life,traditional culture can keep alive.