Research On The IP Image Design Of Post-disaster Psychological Aid

The frequent occurrence of disasters in recent years,especially the outbreak and continuation of the New Crown epidemic,has brought great damage to the material and mental lives of the affected public and frontline relief workers,making them extremely vulnerable to psychological burdens and mental health problems,and the demand for psychological assistance has surged.The Party and the State attach great importance to the popularisation of post-disaster psychological assistance and encourage a more youthful approach to speed up the promotion of post-disaster psychological assistance.IP images are sought after by the public for their affinity and closeness to life.This paper uses IP images as an entry point to explore the use of public interest IP images to promote post-disaster psychological assistance and promotion in China in the Internet era,and to explore the promotion of post-disaster psychological assistance models using public interest IP images as a carrier.This paper firstly summarises the development of post-disaster psychological assistance at home and abroad through literature research,innovatively divides the construction of post-disaster psychological assistance in China into: emergency period,recovery period and development period,and analyses in depth the diversified ways of using IP image design on the post-disaster psychological assistance system in these three stages;secondly,summarises and analyses the principles and cases of public welfare IP image design,summarises the excellent public welfare IP The design principles of public welfare IP images are summarised and analysed,and the use of public welfare IP images in the three periods of post-disaster psychological assistance in China is explored;field surveys of community workers and residents in Wuhan are conducted to summarise their needs for post-disaster psychological assistance IP images,and a theory of psychological assistance IP images that can carry traditional cultural connotations and show Wuhan’s characteristics is proposed;finally,the design guidelines are formed based on the demand data and the theories derived,and the The design of a post-disaster psychological assistance IP image for Wuhan is based on the data and the theories.The aim is to develop the progress and popularity of post-disaster psychological assistance IP image design and activities,and to provide a theoretical pavement and practical reference for similar IP image design research in the future.