The Exploration And Application Of Contemporary Book Design From Zhejiang Print Format In The Song Dynasty

Ancient books on good,will say Song book.Hangzhou centered region is the best.In the layout system,the magnificent aesthetic trend and the unique beautiful and handsome appearance of Zhejiang engravings have long made the layout of Zhejiang engravings in Song and Zhejiang dynasties as models sought after.This article will start from the development background and aesthetic source of the Song and Zhejiang engravings,summed up the aesthetic style of Zhejiang engravings contains rational,plain and natural,harmonious and different appearance.By comparing the styles of Zhejiang engraving in other regions,the exquisite elegance of Zhejiang engraving is highlighted.It systematically summarizes the design standards and causes of the binding elements such as specifications,fonts,lines,brand marks,illustrations and writing formats in the Song Dynasty.This thesis focuses on analyzing and summarizing the personality and commonness of the layout layout of Zhejiang engravings in Song Dynasty,seeking the internal logic of the layout standard of Zhejiang and Song engravings,and summarizes a set of layout system of "Song and Zhejiang style".This thesis summarizes and compares the use of Chinese elements in contemporary book design.Thus,a set of "Song and Zhejiang Style" layout design was innovatively designed and applied to three books,namely,"Nirvana Explanation·Butterfly Ode","Nirvana Explanation·Butterfly Transformation Drama" and "Nirvana Explanation·Butterfly Melody",to show the public the unique charm of the Song and Zhejiang style layout as well as the new Chinese style modern book design based on the Song and Zhejiang style.To sum up,this thesis takes the study on the layout design of Zhejiang engravings in Song Dynasty as the entry point,combines with the style trend of contemporary book design,and intends to explore the technical means and aesthetic value of the engravings design path in two Zhejiang provinces in Song Dynasty under the block printing technology,attempts to clarify the internal form and rules of the design of Chinese Song rhyme cultural books,and nourishes its own creation.