A Study On The Music Audio-Visual Content Production And Dissemination On Theaters Official Digital Platforms

Under the support of digital technology,Chinese theater and performing arts industry has gradually begun to try the transformation of intelligence.The change of media has broken the limitation of time and space of traditional stage,and let the performance out of the theater and into the life of the public.However,under the influence of the COVID-19 epidemic,traditional communication modes of Chinese theaters have also been greatly restricted.Therefore,Chinese theaters have accelerated the development and utilization of digital platforms,actively explored the creation and communication of online audiovisual content,and tried to promote the growth and transformation of theaters in the Internet era by establishing a "never-ending" theater digital communication space.Therefore,the author sets the research object as the audio-visual content of music under the official digital platform of the theater.Starting from the online audio-visual plate,the author can put forward basic suggestions for the development of digitalization and intellectualization of Chinese theater in the future,and then think about how the traditional communication mode of theater can take on a new look in the new media era through the means of media integration.This paper is divided into the following chapters:Firstly,the first chapter conducts preliminary research on the online audiovisual section of the theater,discusses the development of Chinese theater,summarizes the origin and course of the development of online audiovisual content of Chinese theater,and analyzes and summarizes the types of existing online audiovisual content of the theater.This chapter is to understand and study the production background and industry environment of theater audiovisual content.The second chapter mainly discusses the construction and characteristics of the online audio-visual content ecology of the theater.The content ecology is mainly divided into four layers: core layer,surround layer,epitaxial layer and expansion layer,and the content construction of four layers is discussed and analyzed in detail.The third chapter and the fourth chapter respectively study the public welfare and commercial sections of the theater online.In the public welfare section focus on the discussion of its audio-visual content communication strategy.In the analysis of business plate,from the perspective of the market,the existing profit model is introduced in detail,and the future development of its own suggestions.Therefore,the fifth chapter is a retrospective summary and reflection of the research results of the whole article.This paper mainly discusses the problems of realizing transformation and development of the traditional performing arts industry,and puts forward some suggestions on how to keep the aesthetic orientation of network literature and art under the complicated cultural environment and the progressive technological conditions,and how to promote the popularization education of socialist arts with characteristics.At this point,in the conclusion,the author hopes to give some reflection and suggestions on the future performing arts industry and network literature through the micro perspective--the analysis of the production,communication strategy and profit model of the online audiovisual section and content of the theater,as well as the existing development problems.