Research On The Characteristics And Upgrading Ways Of Digital Music Consumption Pattern

With the popularity of Internet technology and new media,digital music ecology is facing new challenges and opportunities.Digital music,which is based on free network downloading channels,has developed rapidly.The copyright dignity of the digital music industry is gradually lost,which makes it difficult for music industry practitioners to maintain their livelihoods and develop bad consumer habits.It has seriously damaged the ecology of digital music industry,and even the domestic music industry has been stagnant.In 2015,the most serious issue of copyright order has greatly improved the copyright to protect the environment in China.From the user experience to the social atmosphere of concern,QQ Music,Kugou Music,Cloud Music as the representative of digital music platform is actively trying various digital music consumption patterns,has been the emergence of digital album,single pay and membership services and monthly traffic consumption etc..But in general,there are still many problems in the digital music consumption mode,such as complex payment types,frequent copyright changes,bad user experience and insufficient quality and originality.How to build the win-win mode of consumption for user,author,record business platform,so as to promote the long-term development of the digital music industry,demand features and upgrade path of digital music mode in-depth analysis,and to provide reference to the development of rich solid system insight into the digital music industry and for future consumption patterns the relevant layout.Based on the premise of development of comprehensive combing digital music consumption under the four types of summary digital consumption patterns,which are based on relationship oriented,social network based on information oriented,content distribution platform based on personal preference and entertainment oriented tools based on oriented service experience.Combined with theoretical significance and industrial practice,the basic characteristics of digital music consumption pattern are summarized into interactive,symbolic,individualized and boundless.Further from the consumption space,technical support and consumption habits three aspects of the digital music consumption mode of upgrading the in-depth excavation.Finally,it puts forward some ideas on the present challenge and future trend of the digital music pattern type,in order to build a sound digital music industry ecology.