Study On Service Marketing Strategy Of LJ-NTFJ Community Elderly Care Service Station

With the increasing degree of global aging,as a large population country in the world,China’s aging degree and speed develop more rapidly than other countries in the world.The situation of "old before rich" brings huge pressure to China’s economic growth and social stability.The state and governments at all levels vigorously support private pension institutions and encourage innovation of pension models to adapt to the current pension market.This article takes the current pension market as the background,and based on the current situation of the pension market in Shenyang,analyzes the macro environment and the development prospects of the pension industry,and combines the actual situation of the LJ-NTFJ community pension service station to carry out specific research on the community pension model.By analyzing the problems and deficiencies in the operation of the LJ-NTFJ community elderly service station,the SWOT analysis method was used to select a suitable development strategy for the elderly service station,formulate the overall goal,and use the market segmentation theory as a guide to clarify the elderly service station The target audience and market positioning,combined with the 7P combination strategy theory,have formulated specific marketing strategies for the seven elements of the product,pricing,personnel,process,promotion,channels,and physical display of the elderly service station to solve the current problems faced by the elderly service station.Operational dilemma.The significance of this study is to put forward new research ideas and directions for the study of service marketing strategy in theory.In practice,through the study of LJ-NTFJ community elderly service station,the paper puts forward reference basis for the future development of the same type of elderly service station and the formulation of service marketing strategy of elderly service station,so as to improve and improve the quality of life of the elderly And living conditions,enrich the old people’s life,and truly realize the purpose of "providing for the old,depending on the old,enjoying the old" to make contributions within our capabilities.