Research On Countermeasures For Improving The Satisfaction Of Service Satisfaction For The Elderly In S Branch Of Postal Savings Bank

With the acceleration of China’s aging process,the imbalance of population structure has further increased,and the "silver economy" has accelerated its rise.The social assets of the elderly group are growing,and the demand for financial services for the elderly group is increasing.However,due to the influence of physical conditions,education level,consumption habits,etc.,the elderly group has diversified individual needs for financial services such as safety and convenience.This is both a challenge and an opportunity for financial institutions.At the same time,the economic situation affected by the epidemic is declining,the continuous reform of the financial market and the impact of Internet technology,and the competition between the banking industry is becoming increasingly fierce.At a time when the huge tide of population aging hits,commercial banks should seize the opportunity to take elderly customers as the starting point to provide personalized and humanized financial services that meet their characteristics for the elderly.While creating a good financial environment for the elderly,we can achieve the sustainable development of the bank itself.As a state-owned commercial bank,Postal Savings Bank has a long history of development and wide service coverage,and has always been committed to developing inclusive finance that "wholeheartedly and wholeheartedly makes customers satisfied".This paper takes the satisfaction of postal savings bank S branch with the elderly service as the research object,and through literature research and questionnaire survey,it deeply analyzes the current situation and existing problems of the service for the elderly of the postal savings bank S branch.By excavating the key factors affecting the satisfaction of its service for the elderly,from the five aspects of reliability,professionalism,formability,empathy and responsiveness,a targeted solution suitable for the improvement of the satisfaction of the service of postal savings bank S branch for the elderly is proposed.In order to make the upgrading plan effectively implemented,safeguard measures have been formulated from four aspects:organizational structure,corporate culture,information technology,and emergency response mechanism.In this way,the quality of customer service will be improved,the steady growth of assets will be achieved,and the S Branch of Postal Savings Bank will be able to improve its strategic development goals.At the same time,it also provides a case reference for other commercial banks in China in the development of services for the elderly.