Fujian Province, Postal Savings Customer Relationship Management System Planning Studies

21st century is regarded as an information technology century and a knowledge management century. It's in this century that China will stride forward closer to the world, and even more the times to carry out the rules of "law of the jungle" and "struggle of the fittest". In this century, paying no attention to the customers means abandoning the rights of survival of the enterprise. Therefore, how to hold on the customers and strive for the rights of survival through Customer Relationship Management (CRM), is a completely new task and difficult problem for every enterprise. At present, CRM for China Postal Savings is on the groping stage. The author of this thesis uses the tools of management, strategy, information technology, economy, marketing, etc to carry out an integrative discussion and research, through which to provide some useful supports to programming the construction of CRM for China Postal Savings, especially for Fujian Postal Savings.First, the author of this thesis confirms the actuality of development of CRM at home and overseas, brings forward the problems that uncovered by the development of CRM, puts forward the cognition of the concept of CRM. At the same time, the author classifies CRM using different standards, studies the theory gist of CRM and the relationship with ERP, from which establishes a firm theoretic foundation for the strategic programming of CRM for Fujian Postal Savings.Second, this thesis views from the point of strategy, analyzes the inner and external environments of CRM system for Fujian Postal Savings, confirms the necessity of the construction of CRM system for Fujian Postal Savings, nails down the current goal and long-dated intention of the construction of CRM system for Fujian Postal Savings, puts forward the unitary solution of the construction of CRM system and the design principle of CRM system for Fujian Postal Savings. At the same time, the author discusses from function programming, system frame, development programming, actualization programming, etc, aims at the actuality, analyses the venture of CRM system for Fujian Postal Savings, from which to avail the Fujian Postal Savings to be aware of and keep away the ventures of CRM.Finally, this thesis views from the angle of tactics, brings forward some questionssuch as leadership, flow reforger, developing team, employee, system developer, etc that should be well done to ensure carrying out the strategic programming of CRM for Fujian Postal Savings. The author puts forward the solutions of those questions and analyses the database of CRM system for Fujian Postal Savings.