| The Taiwan question is an important question that concerns the fundamental interests of the Chinese nation,and it is of great significance for the Taiwan-related media to tell the story of the two sides of the Taiwan Strait so as to enhance mutual understanding and promote cross-strait integration and development.As the situation in the Taiwan Strait has become more tense,it has seriously impeded cross-strait news exchanges and affected the ability of Taiwan-related media to communicate to Taiwan.To reverse this dilemma and explain the Taiwan question clearly to audiences on both sides of the Taiwan Strait,we must explore channels of communication that are more accessible to the island,to the mind and to the heart.The emergence of short video platform such as buffeting provides a new way of thinking for taiwan-related communication,so this paper tries to focus on mobile short video and pay attention to taiwan-related communication in short video platform.In this paper,the author takes the shivering number of the strait new main line as a case study,uses text analysis and case analysis to carry out a deep research on its content presentation and emotion communication strategy,summarizes its text features at the content level,and divides it into three dimensions: the first is to disseminate cross-strait policy,and transmit the demand for unity.The second is to report the Taiwan question truthfully and objectively and to construct the political,economic,military and social image of Taiwan.Third,to extend the perspective of the country,in-depth analysis of the situation on both sides of the Taiwan Strait.Based on semiotics and narrative theory,this paper makes a systematic word frequency analysis and emotional tendency analysis of the sample,and summarizes the emotional communication strategy of the sample: by highlighting national symbols,emotional text symbols,setting up vivid visual and audio symbols,creating emotional atmosphere;developing populist narration around the themes of "cajoling","underclass’ ’and "confrontation’ ’,realizing emotional mobilization;strategically constructing the division and identification of "others’ ’,and promoting emotional uplift of group identity.It also points out the causes of content presentation and emotion transmission and the shortcomings of the present situation.Finally,in view of the above research results,this paper summarizes the ways in which the transmissions and constructions of cross-strait identity of short videos from mainland taiwan are promoted: combining strength and flexibility to tell cross-strait stories;innovating interactive models to improve media leadership;and promoting mainstream values through objectivity and neutrality.This paper hopes that the study of the shivering number of the strait new trunk line will provide experience for the future development of short videos involving taiwan and the construction of national identity.It also hopes to put forward practical suggestions for taiwan-related communication under the new situation on both sides of the taiwan strait.Nowadays,with the rapid development of Internet technology,short video is bound to be the most important and effective medium in Taiwan-related communication,and it will play an important role in cross-strait news exchange in the future. |
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