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Research On The Content Production And Dissemination Strategy Of The Government Affairs Mobile Short Video "China Fire Fighting"

Posted on:2022-06-29Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y CaoFull Text:PDF
GTID:2516306536457554Subject:Radio and television
Abstract/Summary:PDF Full Text Request
With the continuous development of mobile networks,new media is experiencing explosive development in the rapid development of 5G mobile networks.Mobile short video has the advantages of Internet communication,contrary to the traditional media "decentralization" characteristics,attracted a large number of mobile network users.Government mobile short video is a "rising show" in the wave of short video.Government short video led by government agencies creates a new form of short video content.The short video with news information,policy guidelines,popular science knowledge and so on as its main content takes the role of communicating with the public and publicizing policies and guidelines.Based on "government mobile short video" this new short video communication form as the research object,from the visual angles of communication,in "China fire trill" short video as a case,combed the"mobile short video of the origin and development of this new type of short video,for" mobile short videoof the future development prospects.Through the case of China's fire administration mobile short video,from the spread of China's fire short video;The motivation of China's fire protection using mobile short video propaganda;China Fire Mobile Short Video Operation Strategy;The development prospects of China fire mobile short video,research and analyze four directions,trying to explore the "e-government mobile short video" in the content production and dissemination of tactical effective operating model,and through the analysis of actual case,for the future development of "mobile affairs short video" outlook,for"mobile short video of the operations bring some into system,worthwhile ideas,to" mobile short video of the operating workers play a certain reference significance.
Keywords/Search Tags:Instant Music Video, Government mobile short video, Content production, Communication strategy
PDF Full Text Request
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