Public Security Organs Under The Framework Of Public Relations Activities Research On The Turn Of Public Opinion Guidance Mode

The police are the window of the government.Whether serving the masses or fighting crimes,every police officer facing the public has the function of government public relations spokesperson.In the current public security work,there are many complicated interest structure problems.Keeping pace with the times to strengthen the work of public opinion guidance,improve the mode of public opinion guidance,actively gather the consensus of the police and the people,and enhance the ability of public opinion work is the top priority of the public security organs.This research takes the public opinion guidance work of public security organs as the research object,uses the research framework of public relations activities,and uses field investigations,case studies,and interviews.Comprehensively use the four types of public relations activities to enhance the dissemination power,guiding power,influence and credibility of public opinion guidance,and propose a public security agency public opinion guidance mode shift.The first chapter is the shift from propaganda type to brand type,upgrading from storytelling mode to brand building mode.Consolidate the core value of the spirit of public security,shape the public security cultural brand,improve the recognition of police organizations,and expand the spread of public opinion guidance.Such as creating a column for popularizing French brands and designing a unique organization identification system.The second chapter is the shift from service type to coordination type,and the transition from police-to-people service model to police-civilian coordination model.Optimize the online and offline functions of "micro-policing",with the help of good group prevention and management work,realize the "no-growth improvement" of the police force in the three-dimensional social prevention and control system,the police and the people cooperate to maintain social harmony and stability,and enhance the guidance of public opinion guidance force.The third chapter is the shift from maintenance type to communication type,from information release mode to innovative special activity mode.Plan offline special events,and the public security organs directly contact the group face to face.Visit public security history museum,open day of police camp,civilized traffic spokesperson and other activities to deepen the public ’ s understanding and trust in public security organs and enhance the influence of public opinion guidance.The fourth chapter is the shift from defensive to offensive,from silent mode to active response mode.When police-related crises occur,they use persuasive techniques to respond scientifically and change the style of writing to issue various police reports.Actively carry out live broadcast of police law enforcement and actively carry out information disclosure,thereby enhancing the credibility of public opinion guidance.Based on the "effect theory" of journalism and communication and the theory of "public relations activities" in the field of public relations,the article makes a descriptive analysis of the dialogue subject,dialogue practice and dialogue effect in the guidance of public opinion,and tries to explore the "public relations" The innovative enlightenment of "active" thinking to the steering mode of public security public opinion.