Study On The Anti-monopoly Regulation Of The "Choice Of Two" Behavior Of E-commerce Platform

In the 21 st century,the world has also entered the era of Internet economic development.The application of the Internet not only changes our way of work and life,but also promotes the birth of e-commerce platforms,allowing us to shop and study without going out.The birth and development of e-commerce platform is the result of the development of digital economy.As an intermediary platform,ecommerce platform connects merchants and consumers,transcends time and distance,makes up for the defects of physical stores,and makes consumption happen all the time.Therefore,it plays a huge driving role in the national economy.However,in the competitive market where major e-commerce platforms compete with each other and a hundred flowers bloom,some platform operators require merchants to limit their transactions by means of monopoly agreement or abuse of dominant market position.Whether forced or voluntary,"two-choice" behavior is a damage to the free market competition order.It should be regulated by the Anti-monopoly Law.The "twochoice" behavior of e-commerce platforms has been around for a long time,and it has only become a social hot spot and been widely concerned in recent years.As relevant departments and all sectors of society attach importance to the regulation of this behavior,how to better regulate the "two-choice" behavior of e-commerce platforms has become an academic issue worth discussing.This paper discusses in detail the anti-monopoly regulation of e-commerce platform from five aspects.The first part briefly introduces the definition and characteristics of the e-commerce platform and the "two choices" behavior as well as the nature and harm of the "two choices" behavior of the e-commerce platform,so that readers can have a clear understanding of the "two choices" behavior of the ecommerce platform from the basic concept.The second part analyzes the current situation of the regulations on e-commerce platform by anti-monopoly regulations.The third part,starting from the three aspects of legislation,law enforcement and justice,comprehensively analyzes the possible problems existing in the current antimonopoly laws and regulations on the "two-choice" behavior of e-commerce platforms.The fourth part combines the analysis of the legal system and regulation methods applicable to the regulation of restricted trading in the United States,the European Union and Japan,and summarizes and draws lessons from it.On the basis of combining the national conditions of China,it absorbs it to some extent.The last part analyzes the current regulation of e-commerce platform "two choice" behavior to improve the suggestions.In accordance with the analytical ideas of the problems,it starts with anti-monopoly legislation,proceeds to the performance of the functions of law enforcement agencies,and finally to the judicial system,so as to give full play to the relief role of the judicial system,fully protect the market environment of free competition in the market economy,and protect the legitimate rights and interests of all parties of the e-commerce platform.At the present stage,not only specialized shopping websites,but also many dating platforms and small video platforms have opened the shopping function.Therefore,how to avoid the "two choices" behavior of these e-commerce platforms,as well as the judgment of monopoly and legal responsibility after the occurrence of such behavior is still worth discussing.The regulation of "two choices" behavior of ecommerce platform is not only the urgent requirement of all parties of e-commerce platform,but also a necessary measure to maintain the market order of fair competition.