A Study Of Image Communication Of Tibet Based On Empathy Theory

In recent years,with the help of state policies and support from other parts of the country,Tibet has accomplished poverty alleviation and made all-round progress in economic and social development.Because of its special political status and resource advantages,Tibet has always been highly concerned by the society.As a member of an ethnic minority,the regional image of Tibet affects the overall perception and cognition of the Tibetan people,the Tibetan region and even the entire ethnic minorities in the Chinese society and even the international community.In view of the importance of the image of Tibet in China’s external political communication,the building of the image of Tibet and the dissemination of the voice of Tibet will not only affect China’s international image and national security,but also affect the stable development of Tibet and foreign exchanges.At present,there are still examples of using the “Tibet issue” to discredit and frame the Chinese government in the international public opinion,and how to construct and spread a complete,true and three-dimensional image of Tibet has become a research hotspot in academic circle.With the rise of new media platforms,a large number of local “we media” bloggers have emerged in Tibet,detailing the life of herdsmen in Tibetan pastoral areas and the production of delicious food,etc.,to outline a daily image of Tibet that is different from the official narrative.In terms of content,the lightweight of Douyin short videos is in line with users’ time for fragmented reading.With the power of technology,more and more local residents in Tibet have begun to use Douyin to show the place where they live.At the same time,the user group of new media covers people from all walks of life.Influenced by the social status,power,authority and other factors changed by both sides in their daily lives,Tibet-related information can be easily exchanged in a relatively equal atmosphere.New media have expanded the scope of Tibet-related information and increased the opportunities for the public to learn about Tibet.Supported by the theory of empathy,this paper selected six bloggers who are well-known in the construction of Tibet image,have high number of fans’ likes,and have good video interaction effect.Using case analysis,content analysis,and online participatory observation method,this paper studied how their content gained audience’s attention and infected audience’s emotions,so as to provide opportunities for better dissemination of Tibet image.At the same time,it provides new opportunities and methods for ethnic culture communication.This paper finds that audience empathy consists of three levels: first,bloggers render emotions through pictures and words,so that audiences can have emotional resonance;Secondly,by showing the differences between the two sides,the audience can imagine,speculate and understand the psychological process of the attitude and feeling of others from the perspective of others or the situation of others,so as to generate cognitive empathy in the fresh experience.Thirdly,the audiences perceive the similarities between the two sides: the Tibetan bloggers,through the identity of the ethnic community,make the audiences identify with the video content and views of the bloggers from the bottom of their hearts,so that the audiences can make a series of "altruistic" empathic behaviors.With reference to the research results of Tibetan bloggers mobilizing audience empathy,other bloggers can use emotional expression in content creation to improve communication effect and expand communication influence with the help of viewers’ empathy psychology when disseminating content about Tibet images.