Research On Marxist Ideology Leading Diversified Social Trends In The Context Of We Media

Ideological work is an extremely important task of the Communist Party of China.Since the 18 th National Congress of the Communist Party of China,there has been a global and fundamental transformation in the field of ideology in China.Significant achievements have been made in achieving ideological unity,value integration,institutional construction,and the study,governance,and guidance of diverse social trends.The overall improvement of China’s cyberspace ideology has been achieved.At the same time,the advancement of the network information revolution has caused profound changes in public opinion dissemination,and the online dissemination of diverse social ideologies has become a hot topic of current attention.We media has become a new platform for mainstream ideology to compete with diverse social trends,and the space of we media has become a new variable that is difficult to predict in the field of ideology.The interactive and open nature of we media environment enriches the diverse cultural and ideological landscape of cyberspace,promotes the prosperity and development of culture,provides innovative possibilities for the concrete presentation of Marxist ideology,and meets the needs of netizens for cultural enjoyment and belief attachment.However,the low threshold and equality of we media blur the boundary consciousness of ideological subjects,leading to a serious tearing between the instrumental rationality of the media and the value rationality of netizens.The diversified social trends in we media space have led to the difficult to bridge ideological barriers in the people’s spiritual world and the difficult to eliminate value conflicts in society,triggering phenomena such as "de ideology" and "pan ideology" in the cyberspace,seriously threatening the ideological security of China’s cyberspace,and easily evolving into political struggles that affect the future and historical destiny of our country and nation.In response to the new manifestations,new trends in dissemination,and new social issues brought about by the main social trends in China’s current we media environment,the ideological work should be adjusted in a timely manner,the theoretical exploration and practical innovation of Marxist ideology should be deepened,the dominant power of Marxist ideology over diversified social trends in the we media environment should be consolidated,and the cohesion of Marxist ideology should be enhanced,To hone the practical ability of the main body of Marxist ideology.The basic research approach of the paper is "theoretical elaboration → practical expression → essential perspective → rational response".Exploring the effective guidance of Marxist ideology on diverse social trends in the context of we media,with four main parts:basic theory,manifestation,leading status,and leading strategies.The first part,starting from the concepts and basic attributes of we media and social trends,elaborates on their connotations,characteristics,and types in detail.It clarifies the necessity of Marxist ideology leading diversified social trends in the we media environment from four aspects: adhering to the guiding position of Marxism,maintaining national cultural security,ensuring the correct direction of comprehensively deepening reform,and consolidating social consensus.The second part,based on the prediction and analysis of social trends by the People’s Forum,and combined with the characteristics of public opinion in the current we media environment,summarizes the five major social trends that are spreading in China’s we media environment,namely network populism,consumerism,neoliberalism,nationalism,and pan entertainment.This article analyzes the new forms of the five major social trends in the context of we media.Combining the dissemination characteristics of we media and the essential attributes of social trends,it analyzes the new characteristics of social trend dissemination from four aspects:audience,content,process,and effectiveness,revealing its substantive harm.The third part systematically analyzes the current situation of Marxist ideology leading diversified social trends in the we media environment.Summarized the basic achievements of Marxist ideology in leading diversified social trends,namely,the overall improvement of China’s cyberspace ideology and the continuous improvement of mainstream ideological and social identity;The positioning of Marxist ideology leading social ideological trends is more scientific,providing strategic guidance for the work of leading social ideological trends;The legal mechanism of Marxist ideology leading social trends is constantly improving,and the construction of network ideology is constantly strengthening under the legal framework.At the same time,the shortcomings that still exist in the leading process were analyzed,mainly including the dominant authority of Marxist ideology in leading diverse social trends,policy institutionalization,subject coordination,and innovation in development that need to be improved,as well as the insufficient network control capabilities in China.The fourth part,adhering to problem orientation,provides effective countermeasures for Marxist ideology to lead social trends in the we media environment from four perspectives: strengthening ideological guidance,improving institutional guidance,enhancing public opinion guidance,and strengthening media guidance,and creates a good ideological atmosphere for the promotion of the great cause of socialist rejuvenation with Chinese characteristics in the new era.