Research On The Protection Of Consumer Rights And Interests In Anti-monopoly Of Platform Economy

Recently,the platform economy develops rapidly and has become an important pillar for the national economy.In the platform economy,consumers are closely connected with the network platform.Meanwhile,its monopolistic nature greatly challenges the protection of consumer rights and interests.Preventing consumer rights from being compromised in the platform economy has become a new research topic of consumer rights protection.Protecting consumer rights and interests is one of the legislative purposes of China’s anti-monopoly law.However,China only positions consumers as indirect protection in the anti-monopoly legislation,and the anti-monopoly policy on this basis is more inclined to maintain fair competition in the market,which cannot meet the actual needs of protecting consumer rights and interests in the anti-monopoly of the platform economy today.At present,the important position of consumers in platform anti-monopoly has gradually been valued in major countries and regions,and various policies and measures have been adopted.However,they are still in the exploratory stage,and China is no exception.This paper follows the basic research ideas of applied articles such as proposing,analyzing and solving problems.Based on the platform economy,it analyzes the protection of consumer rights and interests in the platform economy antitrust from the legislative,law enforcement,and judicial levels.By drawing on the antitrust systems of major countries and regions,it proposes relevant suggestions for the protection of consumer rights and interests in the platform economy antitrust,with a view to passing legal regulations,Balance the issues of fair competition between platform operators and the protection of consumer rights and interests,thereby promoting the healthy development of the platform economy.The characteristics of this article’s topic selection and research ideas are that,apart from the special protection of consumer rights and interests by consumer law,it analyzes issues and improves the system of consumer rights and interests protection in the platform economy from the perspective of antitrust.This research idea is not to insist on getting rid of the consumer law and blazing a new path,but in fact,there is a mechanism and rational regulatory dilemma in the institutional regulation of consumer rights and interests protection in the platform economy antitrust.Only from the perspective of antitrust,the rights and interests of consumers in this unique field can be effectively protected.Based on the background of the platform economy,countries are committed to the legal regulation of anti-monopoly in the platform economy,and study the legal relationship between anti-monopoly and consumer rights and interests of the platform economy from the perspective of consumers.The author believes that the interaction between consumers and platforms in the platform economy has deepened,and consumers constitute the driving force of the interests of the platform economy,but at the same time,consumer rights and interests are damaged in the competition of the platform economy,and the monopolistic behavior of the platform economy has seriously damaged the interests of consumers,and the current legal system can no longer regulate them.Therefore,the protection of consumer rights and interests should be strengthened in the anti-monopoly of the platform economy.First of all,in the anti-monopoly legislation of the platform economy,attention should be paid to the direct protection of consumers,the relevant legal regulations of platform monopoly supervision should be improved,and the anti-monopoly responsibility system of the platform economy should be refined;Secondly,in the implementation of anti-monopoly in the platform economy,the concept of inclusive and prudent law enforcement should be changed to scientific supervision,so as to protect consumers’ right to know and supervise in the anti-monopoly of the platform economy;Finally,it is necessary to build an anti-monopoly litigation system conducive to the protection of consumer rights and interests,reasonably distribute the burden of proof in the anti-monopoly of the platform economy,and include the anti-monopoly of the platform economy into the target of mass litigation.