| The agricultural industrialization development of “SHUANGJINGACHA”is a development strategy developed by local villagers based on local social environment practices in the face of market impact.Combining with its own conditions,vigorously develop the rice industry,make the rice planting industry from sporadic to large-scale development,and gradually transform the crops from cash crop to economic and ornamental crops,playing its unique advantages in modern agricultural production.This article takes the agricultural industrialization development of“SHUANGJINGACHA” as the research object from the perspective of embedding theory.It adopts relevant perspectives of ethnology,interview methods,participatory observation,and literature collection to conduct in-depth research.It integrates multiple academic contents such as history,agriculture,economic anthropology,sociology,etc.into research activities to obtain relevant information on the development of agricultural economy in “SHUANGJINGACHA”,and to sort out the development context of “SHUANGJINGACHA”.Explore the social relationship network between villagers,the social structure,social customs,and cultural changes embedded in it.And focus on analyzing the impact of social factors such as rural social structure and social relationship networks on the local agricultural industrialization process from the perspective of embedding theory,rather than just analyzing the development logic of agricultural development as an economic model.Through analysis,it is demonstrated that the economic behavior of small and medium-sized farmers in local social culture is embedded in irrational factors such as social network and social structure.“SHUANGJINGACHA”,DUERJI Town,KEYOU Middle Banner,is an immigrant village formed during the development project on both sides of the HUOl IN River.After more than forty years of exploration,local villagers have developed quite mature rice planting techniques.With the advancement of modernization and marktization,the contradiction between the production mode of rice farmers and the modern large market is gradually emerging,and a modern,large-scale,and intensive development model has emerged.This article explains the changes and choices that rice growers have made in adapting to the transformation of agricultural modernization,as well as the role of rural elites as a connecting bridge in the local agricultural economic development.By introducing external network resources,the production efficiency and profitability of local farmers can be improved.The following issues were explored: firstly,the role played by rural elites in the development of rice planting in“SHUANGJINGACHA”.Secondly,in the face of a market economy,rice growers rely on the subjective initiative of local society to make choices and innovations in the modernization transformation of the rice production industry.Third,in the context of marketization,focus on the daily life of villagers,and study from the micro perspective related to family livelihood,social network,and social structure of farmers themselves.The transformation of rice planting industry in“SHUANGJINGACHA” occurred on the basis of certain economic production and social factors.Behind economic development lies the complex role of social factors,so clarifying how these social factors are embedded in local economic activities is the focus of this paper’s research. |
