Research On Problems And Countermeasures Of Government Affairs New Media Participating In Social Governance In Chongzhou City

From "promoting the construction of digital government" put forward at the Fourth Plenary Session of the 19 th CPC Central Committee to "strengthening the construction of digital government" raised at the Fifth Plenary Session of the 19 th CPC Central Committee,two plenary sessions of the Communist Party of China emphasized the construction of digital government,which deeply reflected the deepening of Chinese government’s understanding of data-enabling state governance,and the increasing importance attached to the modernization of national governance led by digitalization.The Opinions on Promoting the Healthy and Ordered Development of Government Affairs New Media issued by the General Office of the State Council of the People’s Republic of China requires governments at all levels to "vigorously promote the healthy and orderly development of government affairs new media,continuously improve the government’s ability to perform their duties online,and strive to build an online government at the fingertips that is beneficial to enterprises and people,with bright spots and people’s satisfaction",which further clarifies the direction of government affairs new media and improves the top-level design.In the era of mobile Internet,the government affairs new media has produced amazing energy in speeding up the transformation of government functions,promoting the construction of service-oriented government and improving the ability of social governance.As the starting point and focus of social governance,the grassroots community is affected by traditional ideas,regional culture,cultural relations,population quality and many objective factors.China’s county social governance still faces many practical difficulties.To enhance the social governance ability of county-level governments and innovate the social governance model,it’s vital to apply external "technology empowerment",then introduce the Internet information technology means to achieve precise governance.From the perspective of practical results,it is necessary to form matching information dissemination ability,social mobilization ability and public opinion guidance ability to realize the modernization of social governance ability,which are inseparable from the play of the role of new media in government affairs.How to make good use of the government affairs new media for the publicity of government affairs information and public service offer is very important for constructing pluralistic social governance mode and establishing efficient and serving government image.This paper takes the government affairs new media participating in social governance in Chongzhou City as an example,summarizes and combs the research results of government affairs new media at home and abroad through consulting literature,case analysis,empirical analysis,etc.It states the methods and effects of governmental affairs new media in social governance in Chongzhou City as per the new public service theory and social governance theory,analyzes the existing problems and reasons in social governance,such as weak function of social governance service,low public participation in collaborative governance,weak government-led governance awareness and so on,and proposes targeted countermeasures and suggestions as per the actual situation,including strengthening top-level design,defining function orientation,deepening content expression,realizing scientific and technological empowerment,providing effective reference for Chongzhou City to participate in social governance relying on new governmental affairs media.