Research On Business Innovation Of Shanxi Cultural Tourism Group’s Health Maintenance Sector Pension Business From The Perspective Of Corporate Social Responsibility

According to the results of the seventh national censuses,the elderly population aged 60 and over in the country has exceeded 264.02 million,nearly 20 % of the total population.Among them,the elderly population aged 65 and above has reached nearly200 million.Among the population of the whole country,the group aged 65 and above accounts for 13.50 % of the total.In Shanxi,the population aged 60 and above is more than 6.6 million,higher than 15 % of the province ’s population.Among them,more than 4.5 million people aged 65 and over,10% higher than the province ’s population.With the further deepening of the aging of Chinese society,the development of the pension system lags behind,and the pension problem has become more prominent.As one of the main bodies of social activities,enterprises should not only bear social responsibility,but also seize the business opportunities brought by this social problem and carry out strategic transformation.China ’s health care and old-age care industry is currently in its infancy,and practical problems such as immature business models and large gaps in professional talents have challenged the survival and development of enterprises.Enhancing the core competitiveness and carrying out business innovation are still the only way for enterprises to survive,develop and cope with changes.The business-level strategy is the core strategy of the enterprise,and the integration of social responsibility and business innovation can more accurately define ’ for whom? Why?How to do ? ’,can provide the enterprise the preconditions to implement the corresponding business-level strategy.As an integral part of the business-level strategy of an enterprise,the implementation of the business-level strategy should take a series of actions under the framework of the business model to enhance its core competitiveness.This paper adopts literature research and case analysis method to summarize and analyze the existing basic theoretical research on social responsibility and aging.According to theories of strategic corporate social responsibility,stakeholder and business-level strategy,this paper discusses the integration of corporate social responsibility and enterprise business and forms a preliminary path framework.Taking the pension industry of the health care business section of Shanxi Cultural Tourism Group as the object,this paper studies its existing institutional pension business,analyzes and evaluates its development status by using the entropy weight-TOPSIS method,and describes the competition situation faced by its existing business through internal and external environment analysis and SWOT analysis.While pointing out its shortcomings,it describes the path of its business innovation.Based on the existing relevant theoretical research results,it further explores how social responsibility can be nested with corporate business and provides a reference for related practices.