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Management Situation Of Beijing’s Sanda Club And Development Strategy Research In A Field Of Sports Power

Posted on:2022-08-13Degree:MasterType:Thesis
Country:ChinaCandidate:B GaoFull Text:PDF
GTID:2557306326454524Subject:Sports
Abstract/Summary:
The development of this study can effectively present the management status of Beijing Sanda Club,highlight the core of its problems,and then provide necessary reference for the development of management mechanism highlighting effectiveness.Second,following the lead of the theory of the new normal,this study based on a large,and the view of sports,to the "healthy China 2030" planning outline as the guide,for the purpose of the national health service,innovation to perfect the club management system,to break barriers and build resource sharing platform and the implementation of the "wu yi fusion" path.Third,this study from the Angle of Beijing sanda fight club management,in view of the current sanda fight club in the weakness of the management level or missing,targeted research,proposed has the effectiveness of development plan,to Beijing to the national sanda fight club management innovation and improvement,to provide necessary theoretical basis.Through on-the-spot investigation,randomly selected from more than 30 of the sanda fight club in Beijing,and the management status of investigation and study,from the Angle of management of Sanda fight club in the production management,activity planning,organization,coordination and control command,culture,etc,were analyzed,and the analytical Sanda fight club popularization and promotion of the difficulties encountered in the process of,put forward the corresponding countermeasures,and exist in the sanda martial arts sports in order to "race,hot popular cold","the official hot,cold" folk development not balanced problem,hope that we can use to promote the Chinese Wushu Sanda fight club management model.This article uses the literature material method,interview method,questionnaire survey,field investigation and research methods such as size of sanda fight club in Beijing,to carry out the project,club development level,the structure of managers and coaches and task division of labor,education,professional quality,working years,salaries and training,promotion and so on are studied,as well as the type of consumer groups to the club,purpose,motivation,and satisfaction to the club,etc.It is found that Beijing Sanda Fight Club has some problems,such as unscientific management,lack of innovation in marketing,imperfect competition system and unsystematic development model.In view of the current specific problems,this paper proposes the following solutions:First,learn from the mature management mode to standardize the management of Sanda Fight Club;Second,strengthen brand awareness to create characteristic marketing methods;third.Implement the compliance of club events from the government level;Fourth,from the perspective of realizing the sports power of the standardization of the development of Sanda Fight Club and other specific solutions.Through the study,it is hoped that the overall level of Sanda and Fight in Beijing will be improved,and some theoretical guidance and reference models will be provided.At the same time,the enthusiasm of the majority of fans and ordinary people for Sanda and Fight will be stimulated to a certain extent,and the service will be provided for the implementation of the strategy of Healthy China and the realization of the goal of sports power.
Keywords/Search Tags:Sanda fight club, management status quo, the development strategy
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