The Current Situation And Development Strategy Of The Commercial Competition Of Sanda In Our Country

Four major ancient civilization is the source of human society, every civilization with wondering finally give birth to our nation's traditional culture, the ancient Chinese also so, martial arts originated in ancient China, is the most representative of traditional sports in our country. Martial arts is pregnant in China five thousand years long history long river, and so the martial arts culture can from the reaction of Chinese culture on the one hand, under the Chinese culture to promote development in folk quietly after the founding of the party and government attach great importance to the modern martial arts, has experienced more than the spring and autumn. Wushu is not only in the field of competitive sport to get rapid development, has also been a leap in the national fitness, martial arts by the people know, practise. Break the traditional culture of the feudal ideas, innovative thinking, advancing with The Times. Is facing the world with a brand-new attitude. The emergence of the martial arts to keep up with the demand of market and the public to the development of wushu movement. At present, wushu industry in China has just started, martial arts fitness generalization, the innovation of the competition, competition and diversification. For the development of wushu in the world to provide very good platform, in order to fight with the world level, breaking the traditional martial arts routines in combination with \"four eight method 12 type of martial arts present wushu against a new form of wushu sanda. Martial arts spread to commercial competition at the present stage in China are in development stage, wushu sanda sports professionalization and commercialization, industrialization is still in exploration and development, focusing on at present the world martial arts development intensified, according to China's wushu itself cause there are a lot of difficulties and problems. Analysis in this paper, first of all, through the three stages of wushu sanda development course, again through the study of business event of Chinese wushu sanda and contrast some of the outstanding events abroad, tries to explore the advantages of wushu sanda event operation and existing problems, and finally puts forward relative countermeasures. Hope for future sanshou event business operation to provide some help. In this paper, by using the method of documentary, expert interview and logical analysis, comparative study four research methods to study topic. Research results show that: based on our country present stage excellent sanshou event "wulin wind", "Kunlun analysis", understand their operating strategy, and also lists the operating strategy of foreign outstanding martial arts tournament. Successes to find according to the overseas outstanding events in wushu sanda itself environment according to the scientific strategies and Suggestions. Through strategy is put forward in order to make our country on the quality of the commercialization of wushu sanda event, marketing, profit to maximize enough development.