Research On Competitiveness Of Listed Companies Involved In Sports Industry

After years of development,China’s sports industry has accumulated and achieved initial results.As the highest manifestation of the development of China’s sports industry,listed companies in China’s sports industry are the best quality and most representative existence in this industry.Selecting listed companies as samples to study their competitiveness is an important reference for companies operating and managing in sports industry to make strategic analysis,strategic choice and strategic implementation.Michael Porter,as a master researcher in management,has put forward many famous theories on competitiveness.Based on the existing research,this paper takes 57 A-share listed companies related to the concept of sports industry as the research objects,and takes 2010-2019 as the time unit to analyze the current situation of the industry by using the methods of literature research,mathematical statistics,quantitative research and qualitative research,so as to give advice and suggestions to all enterprises operating in the sports industry,and promote them to foster strengths and circumvent weaknesses,make up shortcomings,make positive progress and continuously develop,and continuously add wonderful things to China’s sports industry.Through the analysis of the present situation,it is known that the listed companies in China’s sports industry are mainly engaged in ten types of businesses,namely,sports machinery manufacturing,stadium construction and operation,production and sales of sportswear,management of sports clubs,operation of sports events,sports tourism,sports brokerage,sports media,sports finance and the whole sports industry chain.Among them,sporting goods manufacturing and marketing still occupy a dominant position in the industry,and the ratio of sports event service industry is increasing year by year.After that,the sample’s ten-year competitiveness is quantified and ranked,and it is known that Vanke,Suning Tesco and Shanghai Port Group are the three most competitive companies.Among them,Vanke combines the real estate industry with tourism on the basis of the main business of real estate sales,and vigorously develops the ski industry;Suning Tesco has entered the core field of sports industry-event service industry on the basis of electrical retail industry;On the other hand,Shanghai Port Group takes professional clubs as the breakthrough point,and makes a strong layout of sports industry through mergers and acquisitions.On this basis,using the relevant theories of strategic management,this paper makes a qualitative analysis,deeply explores the external environment where these three enterprises are located and their own resources and capabilities,and constructs a regression model to measure the assumptions.It is known that the competitiveness of listed companies in China’s sports industry is positively correlated with the ratio of R&D investment to operating income.There is a positive correlation between the competitiveness of listed companies in China’s sports industry and the number of highly educated senior managers.