Research On The Influence Of Networke Visual Cullture On College Students’Valuel And Its Countermeasures

General Secretary Xi Jinping said," The future belongs to youth,and hope lies in youth." As a new person in the socialist era,the formation of College Students’ correct values not only helps to correctly locate the direction of personal struggle,but also has important strategic significance for the long-term development of the country and the nation.With the natural extension and expansion of visual culture on the Internet,network visual culture has sprung up,and shows more and more influence and radiation.While meeting the fast-paced lifestyle and visual emotional experience of college students,it has a subtle impact on their cognitive style,thinking mode and value orientation.As a new cultural form,the reasons for the rise of network visual culture,scientific connotation,characteristics of the times and other basic theoretical issues need to be further studied.At the same time,"how the network visual culture affects the values of college students,what impact it has,and how to deal with the impact" and other issues need to be discussed.Based on this problem consciousness,this paper follows the logical main line of"theoretical overview-clear mechanism-grasp of the current situation-problem solving".The first chapter is the basic overview of network visual culture and college students’values.With the help of technology,psychology,capital and other factors,network visual culture is booming.It takes the Internet as the media,and with the support of visual and multimedia technology,it turns text description into pictures and texts,abstract theory into concrete narration,and plane communication into three-dimensional speech.It has the characteristics of the times of "meaning" vision,"mutual vision," multi vision "and"fast vision".Strengthening the guidance of College Students’ values in the network visual culture environment can help them dialectically look at social things and social phenomena.It is an urgent requirement and inevitable move to face the contemporary cultural turn,maintain the security of network ideology and promote the all-round development of college students.The second chapter is the influence mechanism of network visual culture on College Students’ values.From the micro perspective,this paper explores the influence mechanism of network visual culture on College Students’ values.Firstly,it expounds how the perceptual visual symbols as raw materials can be transformed into abstract ideological understanding in the production field of network visual culture,and make it have value significance.Then it analyzes that after the network visual culture from the production field to the reception field,it should go through several stages of infiltration,assimilation,influence and enlightenment,so as to make college students change their thinking mode and values.Finally,it explores the reaction of College Students’ values on the emergence and development of network visual culture,which shows that network visual culture is inseparable from college students,forms a closed loop,and finally "turns people" into invisibility.The third chapter,the influence of network visual culture on College Students’ values.The influence of network visual culture on College Students’ values has its practical inevitability.Through empirical investigation,it is found that network visual culture has a certain positive effect on College Students’ broadening cognitive space,relieving mental pressure and enhancing self-awareness,which is also the positive construction function of network visual culture ideology.However,under the influence of complex factors such as development environment,ethical subject and capital logic,network visual culture has become a "show" in the meaning of "Debo",which provides a cultural hotbed for college students’ rational deconstruction,value masking,will reduction and Behavior Anomie,which should arouse our high warning and close attention.The fourth chapter is the Countermeasures of the influence of network visual culture on College Students’ values.We should rationally look at the dual impact of network visual culture on College Students’ values,develop strengths and avoid weaknesses,lead the network visual culture from "entertaining people" to "educating people" with mainstream values,restrict the network visual culture environment from "disorder" to"order" with systems and regulations,and guide the media ethics subject from "profit" to"quality" with social joint forces,Network media literacy should be used to support college students from "self binding" to "self-consciousness".