Research On The Impact Of Tourism Consumption On Happines

With the improvement of people’s quality of life,When material conditions are basically satisfied,people pay more attention to spiritual life and yearn for spiritual pleasure more and more。Tourism is becoming a leisure way for people to cultivate their sentiment and improve their quality of life。Through tourism activities,people can obtain high-level life experience,seek happiness and obtain happiness.This study aims to explore the relationship between tourism consumption and happiness,as well as the mediating and moderating roles of physical health,social interaction and life satisfaction in the relationship.By combing and integrating the research results of happiness,tourism and happiness,happiness theory,self-determination theory,satisfaction theory,experience theory as the foundation,the tourism consumption is divided into consumer spending of tourism,tourist consumption frequency,consumer satisfaction of tourism,tourist consumption experience four dimensions,and build tourism consumption model and the relationship between the happiness theory,put forward the tourism consumption relationship between different dimensions to the role of happiness hypothesis,And the role of health,social interaction and life satisfaction in the relationship.Questionnaire was designed based on literature analysis and existing mature scale.In this survey,a total of 480 questionnaires were issued and 467 were recovered,with a recovery rate of 97.3%.After excluding invalid questionnaires,there were 439 valid questionnaires,with an effective rate of 94%.SPSS was used to analyze the data of the valid questionnaire,and the structural equation model was used to verify it,and the following conclusions were drawn:(1)The direct influence of tourism consumption on happiness.Tourism consumption expenditure has a direct positive impact on happiness.In other words,the bigger your budget and the more you spend,the happier you will be;Tourism consumption satisfaction has a direct positive impact on happiness.That is,the more satisfied they are with the destination’s basic supporting services and entertainment facilities,the stronger their happiness will be;Tourism consumption experience has a direct positive impact on happiness.In other words,the stronger the individual experience,the stronger the sense of happiness.(2)Physical health plays a mediating role in the influence of tourism consumption satisfaction and tourism consumption experience on happiness.That is,tourism consumption satisfaction and tourism consumption experience not only directly affect happiness,but also enhance happiness by strengthening the body and promoting physical and mental health development.(3)Social interaction plays a mediating role in the influence of tourism consumption satisfaction and tourism consumption experience on happiness.That is,tourism consumption satisfaction and tourism consumption experience not only directly affect happiness,but also reduce loneliness and improve happiness by enhancing the feelings between family and friends and making new friends.(4)Life satisfaction plays a moderating role in the influence of tourism consumption expenditure and tourism consumption satisfaction on happiness.That is,the more satisfied with the current income level and quality of life,the stronger the happiness of tourism consumption will be.Finally,according to the analysis results,from the perspective of tourism development,the countermeasures for the healthy development of industry departments and enterprises are put forward.