| In early 2020,a sudden outbreak of COVID-19 swept across the country,bringing great uncertainties and challenges to the fight against poverty.By scientific decision-making and careful deployment,the Central Committee with Comrade Xi Jinping at the core,has led the people of ethnic group to calmly respond to the complex international situation and the severe impact of COVID-19 on China’s economy and society.Finally,we won all-round victories in tackling poverty as scheduled,solved the problem of absolute poverty historically,and built a well-off society in an all-round way.And it was a remarkable achievement that China was the only country with positive economic growth among the major economies in the world in 2020.In 2021,at the new starting point of the 100 th anniversary of the founding of the Party in the Communist Party of China(CPC),it is still necessary for the whole society to continue fighting to consolidate the achievements of poverty alleviation and comprehensively promote rural revitalization.Guangxi University,as the designated support unit for six impoverished villages in Napo,actively embraces new technologies,new models and new trends,and contributes to poverty alleviation and rural revitalization in Napo County with its professional strength.At the end of2020,the beginning of rural vitalization,under the entrust of the relevant departments of the Guangxi University,the author,as a major creator of her tutor`s live streaming team,planned and implemented a series of live broadcast events to promote agricultural products and special ethnic festivals for three impoverished villages(Niantou,Dala and Yongjing).It will help effectively link poverty alleviation with rural vitalization.The series of live events to help farmers in Napo investigated and analyzed the characteristics of agricultural products and festivals and villages` stories about poverty alleviation and rural revitalization.Take "one village,one product,one plan" as the principle,three live events have been made: Niantou village rice live promotion event,cultural tour live promotion event for Tiaogong festival in Dala,live promotion and on-site sales event for Yongjing pepper.Each live event brings out the stories of the villagers in the process of poverty alleviation and the traditional cultural characteristics of each village through showing products or festivals.While enriching the live broadcast content,it shows the audience a new village that is on the way to revitalization.Carry out a series of live broadcast events at the year marks the beginning of rural vitalization to introduce college professionals servicing for establishing agricultural and festival brand,so as to supporting rural vitalization is good for the rural economy,college education and students` growth.Firstly,the live events of colleges benefit the revolution of the rural economy and the integration of rural industries.Secondly,the other purpose of the live events undertaking by colleges is to help to make the live broadcast an effective carrier of rural excellent culture construction.Thirdly,it is also conducive to activate the vitality of rural talents and explore the new mode of college talents training.Fourthly,it is good for students to understand rural areas,exercise their practical ability by solving problems in the countryside with professional knowledge,and cultivate their feelings of family and country and sense of mission of the times.Through this series of events,the author summarizes the following methodology: based on colleges,integrating campus resources to serve the live events to help famers;adhere to the level view,restore the real rural landscape with live broadcast;establish the overall concept,not only "take goods",pay attention to cultural construction,to establish agricultural products brand;set up the concept of integrated marketing communication,expand the influence of livestreaming activities to help famers.In practice,the author also found that colleges carried out the live events to help famers mainly to achieve promotion and sales goal in short term.To some extent,it reflected the shortsightedness of colleges of rural live broadcast for helping farmers.However,with abundant human resources,discipline and technological advantages,colleges can do better at helping live events on a regular basis to assist famers.Therefore,colleges should develop a long-term vision and efforts should be made in the following aspects: taking colleges as bridges to link different organizations to empower the live events;giving full play to the professional advantages of colleges and universities to promote the brand construction of agricultural products through live broadcasting;training relents for live broadcasting and cultivating rural anchors.Although the series of live events for helping farmers in Napo County successfully ended and achieved good results in the social level.Due to the financial,technical,epidemic and other reasons,this case still has a lot to be improved.In chapter 6 of this paper,the author summarizes and reflects on it. |
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