The Construction Of The Discourse System Of Female Fertility Fear In The Online Platform

China is facing the severe challenges of fading demographic dividends and an aging population.The fertility rate has continued to decline for many years.Some young groups have shown extreme "birth fear" emotions on the Internet.In the Internet discourse system,birth and disease,pain,anxiety,etc.The phenomenon of the connection of negative language symbols has become the basis for the two sexes to criticize each other and the gunpowder to deepen the war of gender antagonism.However,the current research on fertility culture has not paid enough attention to "fertility fear",and most of them start from the perspective of "home-based",with macro-ethical systems and social norms as the underlying logic.In this framework,fertility points to group results rather than individual standards,which is difficult to reflect the realistic characteristics of individualized and atomized modern society.The research on fertility fear from the perspective of female subjects needs to be supplemented.This study takes the groups participating in the Zhihu education phobia-related topic community as the research object,using text analysis,participatory observation,in-depth interviews and other research methods,using the grounded theory research path,through in-depth interviews with 25 people and 6 small Participatory observation of the community,integrated analysis of 170,000 words of interview materials,field notes,and 130,000 words of text materials,to explore the presentation method of the discourse system of fertility fear on the Zhihu platform,as well as the self-construction of female subjects in this discourse system,and based on women The logic of self-discourse proposes corresponding realistic dialogue strategies.The discourse system of female fertility fear is incubated and grown in the online platform.The study found that under the external mechanism of emotional and selective presentation,the subjectivity and self-construction of young,unmarried and unmarried women in it have become the core of discourse system construction.logic.In addition,the professionalism and conversational nature of the Zhihu platform encourages men to enter the women’s reproductive discourse system,and gradually form a discourse construction subject dominated by women’s construction and supplemented by men’s construction.The suffering narrative of women’s life health and embodied practice issues,and the hedonic discourse in the context of modern individualization and consumerism have jointly constructed a complex discourse system of online fertility fear.The overall presentation of Zhihu’s discourse system of fertility fear is the construction of the female subject’s self-discourse order.Women with fertility fear are based on the original cognition of their own body and social identity,and the social system,cultural system and economy contained in the cultural ecology of social fertility.The system conducts symbolic dialogues,and constructs the self-identification of modern single women who resist the discourse of fertility,pay attention to body shaping and respect economic autonomy by means of body rehearsal,motherhood identity rehearsal,social relationship rehearsal,gender opposition identity,gender dialogue identity and consumption identity.Image,the disappearance of the home standard,and the gender division of body and consumption point to the new reproductive cultural turn of the female subject.Based on women’s self-discourse logic,this paper proposes corresponding realistic dialogue strategies from the three dimensions of topic selection,dialogue logic and value selection,so as to assist the dialogue and communication between society and individuals,men and women on fertility issues under the new fertility culture shift.