| Excellent traditional culture identity leads the developing direction of the individual,a person what kind of cultural identity,willing to accept what kind of culture,to a certain extent,determines its will.In today’s society,under the impact of multicultural concepts and values,the thoughts of college students show a complex state of confusion and hope coexisting,identity and confusion intertwined,this is not only detrimental to the development of college students,but also seriously hinders economic and social development.Cultural self-confidence is the inner spiritual driving force forged in the great practice of socialism with Chinese characteristics,and it is the foundation of current cultural construction.It has important theoretical and practical value for enhancing the outstanding traditional cultural identity of college students.This study adopts literature research method,comparative research method and empirical research method,and studies college students as an independent group.From the perspective of cultural self-confidence,according to the relevant theories of the outstanding traditional cultural identity of college students in the new era,through the combination of Tencent questionnaire and paper questionnaire,from cognition,emotion,intention survey in three aspects: the college students in Jiangsu outstanding traditional culture identity status quo.The research results show that the status quo of college students’ outstanding traditional cultural identity in the new era is generally positive,with a high degree of understanding and a strong willingness to inherit.However,there are also many problems,such as differences in students’ cultural identity,rigid and monotonous teaching content,inflexible teaching methods,and ineffective use of the educational environment,further exploring the influencing factors behind it,it is found that it is mainly caused by the complexity of cultural choices,the lack of cultural identity education,the lack of cultural inheritance work,and the impact and influence of multiple values.Based on this,this research believes that the construction of the outstanding traditional cultural identity of college students in the new era from the perspective of cultural confidence should start from the following five parts:the first is to enhance the consciousness of the main body of college students’ recognition of excellent traditional culture;the second is to strengthen the construction of the position of excellent traditional culture;the third is to integrate and innovate the transmission method of excellent traditional culture;the fourth is to enhance the multiple support of excellent traditional cultural identity;the fifth is to carry out cultural exchanges and cooperation.From the perspective of cultural self-confidence,to enhance the recognition of excellent traditional culture of college students in the new era can make college students deeply feel the national spirit and the spirit of the times bursting out of excellent traditional culture,and deeply understand the value concept and ideological charm conveyed by excellent traditional culture,enhance its ability to resist the erosion and penetration of backward culture,corrupt culture and Western heterogeneous culture,so as to better promote the construction of a socialist cultural power with Chinese characteristics. |