| At present,China’s Internet technology is gaining its popularity.With the introduction of China’s Internet + concept,more and more people are beginning to pay attention to the education and the study of the IT industry.With the rapid development of China’s IT industry,IT education and training institutions arise.IT education has become part of our lives from IT industry to the current blockchain and childern’s programming.Therefore,IT institutions develop in a rapid pace accordingly.This paper,based on China’s IT training market,takes DN Education Group Chongqing Branch as the main research object,respectively adopts Porter’s FIVE Forces analysis model,PEST analysis model and SWOT analysis model to carry out in-depth and comprehensive study on the marketing environment and marketing problems in the development process of IT training programs of DN Education Group Chongqing Branch.Based on the service marketing theory,this paper makes an in-depth analysis of the group’s marketing strategy.Combining questionnaire survey and interview research,it is found that the IT training project of DN Education Group Chongqing Branch has some problems,such as weak course updating ability,too simple price strategy,low efficiency of marketing channel,outdated and backward promotion strategy,service process to be improved,personnel ability and tangible display to be improved.Further,through the comparative research method combined with qualitative research,corresponding improvement strategies are proposed for the existing problems of the research object by this paper.This thesis explores a scientific marketing management concept and marketing method applicable to the IT training industry through relevant research,and extends the generally applicable rules to other education and training industries to seek a service marketing that is in line with the education and training industry,improve marketing efficiency and quality,and make sure it has a healthy mode and path for development. |
