The Optimization Research On Marketing Strategy Of Room Escape Game In Gansu Baimeng Real Game Development Co.,Ltd.

The room escape game was popularized in Chinese mainland in 2012.Since then,a large number of live room escape game experience stores have emerged across the country,and a large number of loyal gamers have been cultivated.Real room escape can be derived from different themes due to different design ideas.Players can get a variety of exciting scene experiences,play an ideal role in their favorite real room escape themes,rely on meticulous reasoning,strong physique and team Collaboration,and finally complete the task within the specified time and get rewards.After nearly ten years of development,real room escape games,compared to the original escape,solving cases,solving problems,and finding people,many new escape room games now add a heavy sense of age and diverse knowledge,so they continue to be among young people.Circle powder.After KTV,nightclubs,bars,extreme sports,and board games,it has gradually become a new type of real-world game project that integrates entertainment,decompression,parties and social interactions,which is popular among young people.Gansu Baimeng Real Scene Game Development Co.,Ltd.entered the Lanzhou escape room market in 2017,and has successively developed a number of different types of game themes,and has a place in the Lanzhou real room escape market.However,with the blowout expansion and development of escape room shops,the number of real-person escape room technology elements has increased,and various novel marketing methods have frequently emerged,and the pressure of market competition has increased.At the same time,the secret room has the characteristics of no secondary consumption,and the cost of updating the theme of the secret room is relatively high,and the replacement cycle is relatively long.Faced with such a dilemma,the first priority is how to use local conditions to improve company performance.In this paper,the project of "Secret Room Escape" of Baimeng is taken as the research object,and the actual operation experience of the project is analyzed based on the 7Ps marketing theory.First,it analyzes the development background of the real man’s secret room escape,then deeply excavates the current problems faced by the hundred league’s real man’s secret room escape,analyzes the internal and external environment of the hundred league’s real man’s secret room escape,continues to analyze the advantages and disadvantages in the development process of the hundred league’s real man’s secret room escape,as well as the main opportunities and threats faced according to the actual business situation,and then forms the marketing strategy combination of the hundred league’s real man’s secret room escape.Finally,it gives reasonable marketing implementation strategies and takes appropriate safeguard measures.Based on the author’s actual operation survey and market research data,the conclusions obtained in this paper are expected to have some reference significance for the marketing strategy design of Baimeng Real Secret Room Escape and China’s Real Secret Room Escape Secret Room industry.