A Study On The Involvement And Cultural Tendency Of Escaping In The Game

With the rapid development of today’s information age and the demand of personalized consumption, China has ushered in a new era of experiential economy.In recent years, the popularity of the real-life room escape game, which is a form of the new recreational activity, is in line with the needs of younger generation to express individuality and social contact.This article focuses on the behavior of the participants,immersion and cultural tendencies and so on in the real-life room escape game. First, by the use of interviews, content analysis, questionnaires and other methods, a real-life room escape game immersion factors system was constructed, all factors of it exist with different importance and interact with others. Secondly, we found that the cross cultural entertainment form has a variety of cultural value, at the same time also showed a series of problems such as content homogenization and fragmentation, the improper positioning, management deficiencies and so on, after the cultural characteristics of the real-life room escape game were analyzed. In this regard, we combined the narrative theory and communication theory in the game text and scene settings for a deeper exploration, and put forward relevant suggestions for the industry operators and developers. On the one hand, we look forward to bring greater business value to the real-life room escape game industry, and help them get out of the Red Sea; on the other hand, we hope through this series of research can provide reliable data for the topic of the game immersion and cultural tendencies and lay a solid foundation for further research in this field.