Research On The Media Image Of Female Gamers In Online Video Games

Interactivity is the essence of communication.With the development of media technology and network technology,the interaction between people is transmitted.The unified society extends to the virtual interaction in cyberspace.Different forms and characteristics of interaction also make network interaction and real society present different scenes,and users’ interaction in network media also shapes different and diversified media images.Mc Luhan once argued that the medium is the message and the medium is an extension of the person,and that games are an information medium as well as an extension of the individual or the group.With the continuous enrichment of the types of online video games,the different psychological motivations,game practices and interactions of the game audience have also enriched the media image of the game user group.Among them,female players enter the game field under different self-actualization needs,the user group is constantly expanding,and their user media image is gradually clarified through repeated rehearsals of self-presentation and other-construction in the game interaction.Taking Honor of Kings,which is popular among young players,as the research field,this paper focuses on the interactive mechanism and process in Honor of Kings as well as the two-way interaction between game users and the game system.Using different research methods such as participatory observation and semi-structured interview,this paper takes female players in the game as the basic research samples,and goes deep into the game and its discussion community.This paper discusses and analyzes the motivations and practices of female players in the game,and on this basis,analyzes the media images of female players formed in the game interaction,in order to have a complete description of the images of female players.Therefore,this study is mainly based on the social interaction theory to explain the following issues: first,clarify the psychological motivation and interactive behavior of female players to play games,why they enter games,and how the interaction in games is different from that of male players;Second,sort out the media images of female players in games and the media images they present on social platforms based on the content of game practice and sharing.Classify the media images on social media platforms from positive and negative perspectives,and more comprehensively summarize the media images of female players in Honor of Kings on the basis of game interaction.Thirdly,it analyzes the reasons for female players to present different media images,and hopes to realize the reconstruction and breakthrough of female players’ images through active countermeasures,dispel stereotypes,and let more female players be understood and seen.