Research On The Influence And Guidance Of Network Broadcast On College Students’ Behavior Style

As a new type of information dissemination media with strong interaction,network broadcast has been widely concerned by young people since its birth.Now,with the growing maturity of the network environment,it has entered the vision of college students and changed their daily life quietly.In the form of investigation and interview,this paper deeply explores the positive and negative impacts of network broadcast on college students’ behavior patterns at the present stage.Based on the positive behavior pattern of college students,some guiding countermeasures are put forward.It not only helps to enrich the research of network ideological and political theory,but also expands the new field of behavioral mode research.It is also helpful to identify and prevent the negative effects of network broadcast on college students,and cultivate positive and healthy behavior patterns and living habits of college students.According to the survey results of some college students in Qingdao participating in network broadcast,we can seen that the current behaviors of college students affected by live broadcasting mainly focus on four aspects: learning,communication,consumption and entertainment.On its positive impact: In terms of learning,provide face-to-face learning opportunities whenever and wherever possible.The new way of learning has stimulated the desire of college students to learn.Resource sharing enriches learning materials.In terms of communication,it meets the individual social needs of college students,and expanding network and improve your social skills.On the consumption side,It provides an intuitive three-dimensional consumption form for college students.Meeting diversified consumer needs,and saving a lot of time for college students to choose products.In terms of leisure and entertainment,it provides modern forms of entertainment,and also improving the taste of college students’ leisure life.Of course,we also need to pay attention to the negatives: the inherently entertaining nature of Internet radio can lead college students to rely on media,which in turn can harm the formation of good study habits,Information overload impedes knowledge selection;"Weak socializing" downplays real-life relationships,any way of discourse expression will also impact on the language norms and civilized expression of college students;There are many problems such as utilitarianism of consumption idea,symbolization of consumption tendency and deformation of consumption behavior.Leisure and entertainment activities are virtual,blind,"three vulgar" problems into the leisure life,other problems can not be ignored.Therefore,the development of college students’ positive behaviors must be based on two basic elements: educational guidance and supervision and management.On the one hand,we must join hands to promote college students to cultivate good behavior habits consciously by strengthening rules and behavior education,as well as guiding students to plan their time in a systematic and reasonable way.In addition,live broadcasting platforms should strengthen industry self-discipline,implement the main responsibility of the platform,and broadcast high-quality content output.Competent departments should do a good job in management and supervision,improve the legal guarantee system and crack down on illegal acts.The internal and external connection alleviates the negative harm brought by live broadcasting and creates a green and healthy environment for the development of college students’ positive actions.