Broadcast Behavior Of Female College Students In Local Universities

Because of its real-time,interactive and shareable social video interaction function and pan-entertainment content,wecast broadcast is deeply loved by female college students.According to the questionnaire survey,female college students of Huangshi cityshowed the following characteristics when watching the webcast: 1.Watching motivation is to relax and kill time.2.The main content is live broadcast,such as beauty makeup,delicious food and shopping.3.Live consumption is dominated by seniors.4.The phenomenon of indulging in watching live broadcasts mainly appears in senior students.Watching webcast,on the one hand,changed the life and learning style of female college students,and enriched the spare time of female college students.On the other hand,there are some negative influences: First,it misleads female college students’ aesthetic values;Second,it influences the interpersonal communication in the real life of female college students;Third,it affects the physical and mental health of female college students to a certain extent;Fourth,it influences female college students’ professional ethics;Fifth,it influences female college students’ consumption concept.Combined with the in-depth interviews with students,it can be found that the reasons for the negative impact mainly include three aspects: first,government supervision is not in place;second,the absence of management in live broadcast platforms leads to the vulgar content of live broadcast;third,the emotional needs of some female college students are not satisfied in real life.Fourth,some female college students lack sense of self-identity.The negative impacts of watching webcast on female college students can be solved from the following aspects: first,the government departments should strengthen the supervision of webcast platforms;Second,the webcast platform should establish the consciousness of quality and social responsibility and strengthen its ownconstruction.Third,our school and society can guide and educate female college students to set up the correct values and consumption concepts.Watching webcast rationally and help female college students who are deeply troubled by webcast to get out of the predicament..To summarize,with the rapid development of the live webcast,its influence has been deepened on campus,especially in female college students’ learning and lifestyle.Only through the joint efforts of the government,the broadcasting platform and the universities,can we exert its positive influence as well as overcome and eliminate its negative effect,which will make it a high-quality platform for the female college students to learn and socialize,and then promote their physical and mental healthy development.