Research On Influencing Factors Of User Satisfaction Of Role-Playing Mobile Games

Mobile games have become an important part of People’s Daily life and entertainment,from fighting landlords to mahjong,from Xiao Xiao Le to Yang Zhiyang,from King of Glory to the original God and so on.Many young people and even middle-aged people are keen on the game,and there are many people willing to use money in exchange for props resources in the game.Among the many games,role-playing games are the most popular.They attract many users with their high sense of immersion and immersion,as well as exquisite pictures and character designs.However,behind its popularity,the game has been criticized in many ways,with issues such as badness,player quality,character balance,and so on causing negative emotions among users.Based on the above situation,this paper selects the data of users’ comments in the app store as the processing material,carries out text classification and emotion analysis,fully mining the satisfaction of users,and then puts forward constructive opinions on role-playing mobile games from the satisfaction situation.For the validity of the analysis,the top and bottom rated mobile role-playing game reviews in the Apple App Store were selected,hoping to give a fuller picture of what the reviews really look like.Then,word segmentation and word stop processing are carried out on the text data to obtain the high frequency word list and social semantic network diagram,and have a preliminary understanding of the influential factors of the topic.Then,the LDA topic model is used to classify the text,and five themes are extracted: game ontology design,game play design,game operation,game optimization and game operation,and the feature words of each theme are displayed.In the affective analysis stage,the affective value of single comment text data and the affective value of each subject influence factor in sentences were calculated respectively,and the influencing factor model of user satisfaction was established based on the satisfaction theory and the two-factor theory.Finally,it is found that the five topics have a significant positive impact on user satisfaction.Game ontology design has the most significant effect on user satisfaction,while game experience has the most significant effect on user dissatisfaction.Finally,based on the analysis results and the actual situation of role-playing mobile games,the author puts forward some enlightenment and suggestions for game publishing and management.