Research On The Strategic Transformation Of Guilin SY Education Group Under The Background Of “General Vocational Diversion”

As an important branch of the field of strategic management,strategic transformation plays an important role in the rational control of strategic risks and control of enterprises,and grasp the direction of enterprises.In recent years,as the position of the shunt further,art students in education and training industry in our country,the industry saturation increases unceasingly,the art training industry ushered in the great challenge in China,in addition with the continuous popularization of network,online training education vigorous development,also greatly threatened the traditional industry education and training institutions,art training institutions of great changes have taken place in enterprise environment,Various training institutions represented by New Oriental have embarked on the road of strategic transformation.Guilin SY Education Group,as a traditional art education and training institution based on Guilin,has also encountered the same problem on the way of development.The company’s business has always been based on art education and training,especially in the college entrance examination art education and training market,accounting for a high proportion.However,with the deepening of the general employment diversion,the demand for college entrance examination training will gradually decrease,and the market has even reached the state of oversaturation.In order to ensure the stability of the receivable amount,enterprises continue to make strategic adjustment and change the existing strategic development mode.Study first reviews the general position of shunt and related concepts of strategic management,summarized and combed the strategic transformation of related literature,including the meaning and characteristics of strategic transformation and the impetus and resistance,and strategic transformation of the mode,and the analysis,SWOT analysis,PEST analysis,porter five model research methods such as a systematic review,It provides theoretical and methodological support for the related analysis of strategic transformation.The study takes Guilin SY Education Group as the research object.Through the PEST analysis,five model analysis,SWOT comprehensive analysis method and so on a variety of analysis tools,to the enterprise internal and external environment,its ministerial weakness and external opportunities and threats of the key factors such as analysis,combined with the enterprise original strategy planning and execution achievements over the past few years on the basis of summing up experience and lessons,Put forward the future to implement a variety of business strategies,try to avoid the existing threats,enlarge their own advantages,looking for the future development direction.At the same time,the research also takes the target customer group of parents as the research object,through the form of questionnaire survey to investigate and analyze their consumption preferences,further tests the applicability of strategic transformation direction,but also lays the corresponding foundation for the relevant strategies of strategic transformation.According to the transformation thoughts and specific ideas of Guilin SY Education Group,the research provides specific strategic transformation strategy opinions in three aspects of management mode,enterprise business and enterprise culture,and makes specific strategic goals.Finally,four guarantee measures are put forward to optimize the internal management mechanism of the enterprise,enhance corporate culture and social responsibility,optimize risk management and internal control,and build an ecological circle of art education.In theory,the research further combines the relevant theories of strategic management and general job diversion,and deepens the exploration of the strategic transformation of art training institutions.In practice,the research expounds on the development status of guilin SY education group,combined with the policy of "shunt’s position as" background education reform background,studying the arts college entrance examination training industry how to develop strategic transformation to better fulfill their social responsibilities and play their role,to guilin SY education group transformation provides a clear direction of future development,It has certain theoretical and practical significance.And this paper also provides some help for the strategic transformation of other art college entrance examination training industry.